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Consumer Behavior by Rik Pieters 9780357721292
Booksplease Price: £82.62Hoyer/MacInnis/Pieters CONSUMER BEHAVIOR, 8th EDITION, draws key concepts from marketing, psychology, sociology and anthropology to present a strong foundation and highly practical focus on... -
Consumer Behavior by Wayne Hoyer 9781305507272
Booksplease Price: £82.62The popular CONSUMER BEHAVIOR, 7E draws key concepts from marketing, psychology, sociology, and anthropology to present a strong foundation and highly practical focus on real-world applications for... -
Zuid-Afrika. Reisherinneringen. [With Maps and Illustrations.] by Hendrik Pieter Nicolaas Muller 9781241330811
RRP: £22.95Booksplease Price: £22.08Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781241330811Author Hendrik Pieter Nicolaas MullerFormat PaperbackPage Count 518Imprint British... -
Persuasive Advertising: Evidence-based Principles by J. Armstrong 9781349511891
RRP: £69.99Booksplease Price: £56.42Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to... -
Persuasive Advertising: Evidence-based Principles by J. Armstrong 9781403913432
RRP: £99.99Booksplease Price: £90.86Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to... -
Consumer Behaviour by Wayne Hoyer
Booksplease Price: £78.09The text explores new examples of consumer behaviour using case studies, advertisements and brands from Australia and the Asia-Pacific region. The authors recognise the critical links to areas...