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Creating Value with Data Analytics in Marketing: Mastering Data Science by Peter C. Verhoef
RRP: £51.99Booksplease Price: £49.04This book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans... -
Database Marketing: Analyzing and Managing Customers Robert C. Blattberg 9781441903327
Booksplease Price: £112.92Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communication systems, today's organizations...