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Marketing Organisation by Nigel Piercy 9781138980488
RRP: £48.99Booksplease Price: £43.94Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of... -
Export Strategy: Markets and Competition by Nigel Piercy
RRP: £31.99Booksplease Price: £29.49This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the mechanics of export practice. The author evaluates... -
Managing Marketing Information by Nigel Piercy 9781138980310
RRP: £48.99Booksplease Price: £43.94A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market... -
Export Strategy: Markets and Competition by Nigel Piercy 9781138790193
Booksplease Price: £98.15This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the mechanics of export practice. The author evaluates... -
Marketing Budgeting: A Political and Organisational Model by Nigel Piercy 9781138995635
RRP: £31.99Booksplease Price: £29.79This book represents a radical departure from the established theory in taking an organisational view of resource allocation in marketing, which stresses the importance of structure and process... -
The Management Implications of New Information Technology by Nigel F. Piercy
Booksplease Price: £59.14This book, originally published in 1984, established the need for a strategic managerial response to the new technology, which relies on an understanding of the real effects of technology - on... -
Market-Led Strategic Change: Transforming the process of going to market Nigel F. Piercy 9780415834278
RRP: £66.99Booksplease Price: £60.59Market-Led Strategic Change, 5th edition, has been fully revised and updated to reflect the realities of 21st century business and the practical issues for managers in the process of going to market... -
Achieving a Strategic Sales Focus: Contemporary Issues and Future Challenges by Kenneth Le Meunier-FitzHugh 9780198706649
RRP: £41.49Booksplease Price: £34.66The main aim of this book is to consider how the sales function informs business strategy. Although there are a number of books available that address how to manage the sales team tactically, this... -
Achieving a Strategic Sales Focus: Contemporary Issues and Future Challenges by Kenneth Le Meunier-FitzHugh 9780198706632
Booksplease Price: £113.87The main aim of this book is to consider how the sales function informs business strategy. Although there are a number of books available that address how to manage the sales team tactically, this...