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Web Survey Methodology by Mario Callegaro
Booksplease Price: $106.14Web Survey Methodology guides the reader through the past fifteen years of research in web survey methodology. It both provides practical guidance on the latest techniques for collecting valid and... -
Online Panel Research: A Data Quality Perspective Mario Callegaro (Survey Research Scientist, Quantitative Marketing Team, Google UK) 9781119941774
RRP: $86.37Booksplease Price: $77.35Provides new insights into the accuracy and value of online panels for completing surveys Over the last decade, there has been a major global shift in survey and market research towards data... -
Usability Testing for Survey Research by Emily Geisen 9780128036563
RRP: $47.72Booksplease Price: $44.87Usability Testing for Survey Research provides researchers with a guide to the tools necessary to evaluate, test, and modify surveys in an iterative method during the survey pretesting process. It...