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![Marketing Plans: How to Prepare Them, How to Use Them by Malcolm McDonald 9780470669976 [USED COPY]](https://cdn11.bigcommerce.com/s-zkx5lhzlf8/images/stencil/444x444/products/10025794/11042197/9780470669976__36873.1787726612.jpg?c=1 "Marketing Plans: How to Prepare Them, How to Use Them by Malcolm McDonald 9780470669976 [USED COPY]")
Marketing Plans: How to Prepare Them, How to Use Them by Malcolm McDonald 9780470669976 [USED COPY]
RRP: €44.39Booksplease Price: €3.66Now in its 7 th edition, Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised, and every chapter has been carefully updated with special attention to... -
Marketing Plans In A Week: How To Write A Marketing Plan In Seven Simple Steps Ros Jay 9781473609594
RRP: €13.19Booksplease Price: €11.11Marketing planning just got easierNothing can bring a business greater rewards than getting its marketing right. If you have formed a company, it is vital to market your products or services and to... -
Successful Key Account Management In A Week: Be A Brilliant Key Account Manager In Seven Simple Steps Grant Stewart 9781473608542
RRP: €13.19Booksplease Price: €11.11Key account management just got easier'This little book is a real gem' Professor Malcolm McDonaldKey account management is increasingly important and must keep pace with its customers as they... -
![The 20 Ps of Marketing: A Complete Guide to Marketing Strategy by David Pearson 9780749471064 [USED COPY]](https://cdn11.bigcommerce.com/s-zkx5lhzlf8/images/stencil/444x444/products/9683180/10699900/9780749471064__13686.1781304822.jpg?c=1 "The 20 Ps of Marketing: A Complete Guide to Marketing Strategy by David Pearson 9780749471064 [USED COPY]")
The 20 Ps of Marketing: A Complete Guide to Marketing Strategy by David Pearson 9780749471064 [USED COPY]
RRP: €35.99Booksplease Price: €8.33Marketing has changed dramatically since the four classic Ps of the marketing mix (price, product, promotion and place) were proposed. The new marketing landscape is characterized by the demand for...