Filter By
Books (56)
- Book
- Qty in Cart
- Quantity
- Price
- Subtotal
-
Malcolm McDonald on Key Account Management Malcolm McDonald 9780749480776
RRP: £29.99Booksplease Price: £26.96Malcolm McDonald on Key Account Management explores the challenges of winning, retaining and developing key accounts. Key accounts are customers who help their suppliers grow, and consequently, they... -
Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy by Malcolm McDonald
RRP: £29.99Booksplease Price: £24.37A primer for marketing professionals and students, the second edition of Malcolm McDonald On Marketing Planning provides a clear guide to marketing planning. Focusing on the practical application of... -
MBA Marketing by Malcolm McDonald
Booksplease Price: £78.10This book covers all of the core topics in marketing and is written and designed specifically for the needs of MBA students. Assuming no prior knowledge, this text covers the basics before quickly... -
Web Security For Developers by Malcolm McDonald
RRP: £28.99Booksplease Price: £20.43Every website today is vulnerable to attack and a compromised website can ruin a company's reputation. Web Security Basics for Developers covers everything a web developer needs to know about web... -
Malcolm McDonald on Value Propositions: How to Develop Them, How to Quantify Them Malcolm McDonald 9780749481766
RRP: £29.99Booksplease Price: £26.66While many organizations understand the importance of having a clearly defined value proposition to help them become more profitable, many businesses struggle to use them effectively. This book will... -
Grokking Web Application Security Malcolm McDonald 9781633438262
RRP: £52.99Booksplease Price: £39.38When you launch an application on the web, every hacker in the world has access to it. Are you sure your web apps can stand up to the most sophisticated attacks?Grokking Web Application Security is a... -
Key Account Management: The Definitive Guide by Malcolm McDonald 9780470974155
RRP: £38.95Booksplease Price: £32.99"This book is crammed with distilled, practical wisdom for key account managers and their directors. Organizations claiming to practise key account management should equip everyone involved with a... -
Marketing Strategies: New Approaches, New Techniques by Malcolm McDonald 9780080425726
Booksplease Price: £80.90Marketing is continually having to adopt new approaches and techniques to respond to a changing business environment that is characterised by increasing consumer sophistication, deregulation,... -
Marketing Plans for Service Businesses: A Complete Guide by Malcolm McDonald 9780750667463
RRP: £48.99Booksplease Price: £47.72Marketing Plans for Service Businesses is based on the successful Marketing Planning for Services, which has been completely overhauled, updated and revised to give a new and authoritative guide to... -
Market Segmentation: How to do it, how to profit from it by Malcolm McDonald 9780750659819
RRP: £39.50Booksplease Price: £37.30* McDonald and Dunbar are the leading author team in this area* Segmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new... -
The Complete Marketer: 60 Essential Concepts for Marketing Excellence by Malcolm McDonald 9780749466763
RRP: £26.99Booksplease Price: £24.50What is 'the marketing mix'? Is marketing a concept, function or process? How do you construct a good SWOT analysis? What are the strategic marketing benefits of key account management? The Complete... -
Marketing Due Diligence: Reconnecting Strategy to Share Price by Malcolm McDonald 9780750683425
RRP: £36.99Booksplease Price: £34.78Sorry no description is available for this book at this time. -
Marketing Plans: A Complete Guide in Pictures Malcolm McDonald (Cranfield School of Management) 9781119943136
RRP: £20.00Booksplease Price: £15.93An imaginative, witty, original but deadly serious introduction to all the concepts you need in marketing today. Successful executives know that marketing as a process and an orientation is a... -
Marketing and Finance: Creating Shareholder Value Malcolm McDonald (Cranfield School of Management) 9781119953388
RRP: £29.99Booksplease Price: £22.53Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It... -
Marketing Plans: Profitable Strategies in the Digital Age Malcolm McDonald (Cranfield School of Management) 9781394177103
RRP: £39.99Booksplease Price: £30.09The latest edition of the leading and internationally bestselling text on marketing planning In the newly revised ninth edition of Marketing Plans, a team of renowned marketing strategists and... -
Market Segmentation: How to Do It and How to Profit from It Malcolm McDonald (Cranfield School of Management) 9781118432679
RRP: £37.00Booksplease Price: £34.67Market Segmentation: How to do it and how to profit from it, revised and updated 4th Edition is the only book that spells out a totally dispassionate, systematic process for arriving at genuine,... -
Marketing Plans In A Week: How To Write A Marketing Plan In Seven Simple Steps Ros Jay 9781473609594
RRP: £10.99Booksplease Price: £9.26Marketing planning just got easierNothing can bring a business greater rewards than getting its marketing right. If you have formed a company, it is vital to market your products or services and to... -
Market Segmentation: How to Do it How to Profit from it by M. McDonald 9780333733691
Booksplease Price: £77.66This is a major revision of the highly successful first edition of Market Segmentation. In today's marketplace, effectively segmenting the market in order to target profitable customers is key to... -
Successful Key Account Management In A Week: Be A Brilliant Key Account Manager In Seven Simple Steps Grant Stewart 9781473608542
RRP: £10.99Booksplease Price: £9.26Key account management just got easier'This little book is a real gem' Professor Malcolm McDonaldKey account management is increasingly important and must keep pace with its customers as they... -
Marketing Mind Prints by P. Kitchen 9781403906823
Booksplease Price: £90.56By 'marketing mind prints', this book is not attempting to map the future by indicating the nature of the marketing terrain and the ways to traverse it. The maps and the terrain are already well... -
Offensive Marketing Hugh Davidson 9780750674591
RRP: £54.99Booksplease Price: £49.81Offensive Marketing is the best source for competitive executives who are serious about strengthening their marketing skills and producing new outcomes. The authors bring the acclaimed POISE... -
LEADing Small Business: Business Growth through Leadership Development by Stewart Barnes 9781783475490
Booksplease Price: £116.18This is one of the first books to fully value and realize the connection between leadership and learning in SMEs. It provides a real-life narrative, encapsulating the development of business people... -
Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status Peter Cheverton 9780749479053
RRP: £127.00Booksplease Price: £107.61An organization's key accounts are its lifeblood. Key account management focuses on the long-term investment of resources in customers that can offer an exceptional return on resources. But which... -
Shoppernomics: How to Shorten and Focus the Shoppers' Routes to Purchase Roddy Mullin 9781032837468
RRP: £36.99Booksplease Price: £34.03The journey to purchase for the family shop or the B2B buyer is impacted by media, advice, packaging and trial. The sales and marketing challenge is what to say, and where to say it. Shoppernomics,... -
Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status Peter Cheverton 9780749469405
RRP: £41.99Booksplease Price: £28.79An organization's key accounts are its lifeblood. Key account management focuses on the long-term investment of resources in customers that can offer an exceptional return on resources. But which... -
Experience-Based Communication by Jens Ornbo 9783540787112
Booksplease Price: £46.58Experience-based Communication is a powerful tool. Companies can use it to bring their values to life and to make their messages accessible and credible. By communicating in a way that can be both... -
Experience-Based Communication by Jens Ornbo 9783642442872
Booksplease Price: £46.28Experience-based Communication is a powerful tool. Companies can use it to bring their values to life and to make their messages accessible and credible. By communicating in a way that can be both... -
Strategic Customer Management: Integrating Relationship Marketing and CRM by Adrian Payne 9781107014961
RRP: £94.00Booksplease Price: £88.05Relationship marketing and customer relationship management (CRM) can be jointly utilised to provide a clear roadmap to excellence in customer management: this is the first textbook to demonstrate... -
Creating Powerful Brands Leslie de Chernatony 9781856178495
RRP: £58.99Booksplease Price: £53.24This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory... -
Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit by Cindy Barnes 9780749476519
RRP: £127.00Booksplease Price: £107.31In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value... -
Strategic Customer Management: Integrating Relationship Marketing and CRM by Adrian Payne 9781107649224
RRP: £48.00Booksplease Price: £45.86Relationship marketing and customer relationship management (CRM) can be jointly utilised to provide a clear roadmap to excellence in customer management: this is the first textbook to demonstrate... -
Stand-out Marketing: How to Differentiate Your Organization in a Sea of Sameness by Dr Simon Kelly
RRP: £36.99Booksplease Price: £31.46"How do we get customers to choose us over our competitors?"In a crowded market it's imperative to demonstrate that you understand what your customers value and can communicate how you can solve... -
LEADing Small Business: Business Growth through Leadership Development by Stewart Barnes 9781786432575
RRP: £32.95Booksplease Price: £31.47'This book is a winner. It bridges the gaps between leaders, leadership scholars and leadership development practitioners to introduce an exciting new model for how they can learn both from and with... -
Stand-out Marketing: How to Differentiate Your Organization in a Sea of Sameness Dr Simon Kelly 9781789664843
RRP: £117.00Booksplease Price: £97.66"How do we get customers to choose us over our competitors?"In a crowded market it's imperative to demonstrate that you understand what your customers value and can communicate how you can solve... -
![100 Practical Ways to Improve Customer Experience: Achieve End-to-End Customer Engagement in a Multichannel World by Martin Newman 9780749482671 [USED COPY]](https://cdn11.bigcommerce.com/s-zkx5lhzlf8/images/stencil/444x444/products/9683186/10699906/9780749482671__49391.1781304827.jpg?c=1 "100 Practical Ways to Improve Customer Experience: Achieve End-to-End Customer Engagement in a Multichannel World by Martin Newman 9780749482671 [USED COPY]")
100 Practical Ways to Improve Customer Experience: Achieve End-to-End Customer Engagement in a Multichannel World by Martin Newman 9780749482671 [USED COPY]
RRP: £29.99Booksplease Price: £11.80FINALIST: Business Book Awards 2019 - Sales and Marketing Category Virtually all consumer-facing businesses talk about putting the customer first, but in reality, few deliver on this as... -
Advancing the Common Good: Strategies for Businesses, Governments, and Nonprofits by Philip Kotler 9798765126257
Booksplease Price: £27.58These inspiring stories of prominent reformers fighting for the Common Good help concerned readers and voters recognize which actions and proposals will substantially elevate the happiness and... -
AI Strategy for Sales Teams: Integrating AI into Human Centred Selling Andrew Hough 9781398628472
Booksplease Price: £52.20How can sales professionals apply AI to build trust, optimize strategy and deliver impact in a digital-first world?AI Strategy for Sales Teams by Andy Hough, Richard Vincent and Richard Brooks is a... -
Professional Services Marketing Handbook: How to Build Relationships, Grow Your Firm and Become a Client Champion Nigel Clark 9780749473464
RRP: £44.99Booksplease Price: £39.24The market for professional services and consulting firms is changing, driven by evolving and more demanding client requirements. Legal, accountancy and other professional services firms are now... -
AI Strategy for Sales Teams: Integrating AI into Human Centred Selling Andrew Hough 9781398628458
RRP: £29.99Booksplease Price: £29.68How can sales professionals apply AI to build trust, optimize strategy and deliver impact in a digital-first world?AI Strategy for Sales Teams by Andy Hough, Richard Vincent and Richard Brooks is a... -
The Psychology of Fear in Organizations: How to Transform Anxiety into Well-being, Productivity and Innovation by Sheila Keegan 9780749479022
RRP: £97.00Booksplease Price: £81.11In the context of global economic recession, fear has become institutionalized in many organizations, both in the private and public sectors. Board directors are under pressure from shareholders,...