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Product Planning Essentials by Kenneth B. Kahn 9780765626080
RRP: £65.99Booksplease Price: £60.94Concise yet comprehensive, Product Planning Essentials, Second Edition, addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that... -
Innovation and New Product Planning by Kenneth B. Kahn
RRP: £52.99Booksplease Price: £47.80This practical book introduces readers to the essential business aspects of innovation and new product planning. The product planning process is discussed across two broad themes: product development... -
New Product Forecasting: An Applied Approach by Kenneth B. Kahn
RRP: £65.99Booksplease Price: £60.94Concise and jargon free, this is a one-step primer on the tools and techniques of forecasting new product development. Equally useful for students and professionals, the book is generously... -
The PDMA Handbook of New Product Development by Kenneth B. Kahn
RRP: £113.95Booksplease Price: £109.16New Product Development is one of the most important challenges facing organizations today. The Product Development and Management Association (PDMA) Handbook of New Product Development 3rd Edition...