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Innovation Management Keith Goffin 9781350337961
RRP: £54.99Booksplease Price: £49.66Managing innovation is like competing in an Olympic Pentathlon-excellent performance in one sport will not win you the medal. Top performance in five key areas-ideation, prioritization,... -
Innovation Management: Effective strategy and implementation by Keith Goffin 9781137373434
Booksplease Price: £60.09The new edition of this highly successful textbook draws on the authors' extensive industry experience and academic research to provide a concise and practical approach to developing and implementing... -
Identifying Hidden Needs: Creating Breakthrough Products by Keith Goffin 9780230219762
Booksplease Price: £57.07Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers'... -
Identifying Hidden Needs: Creating Breakthrough Products by Keith Goffin 9781349305315
Booksplease Price: £46.28Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers'... -
Innovative Growth: The Journey from A to B While Building C by Keith Goffin
RRP: £35.00Booksplease Price: £26.37Business-wide innovation is the definitive way to grow. Yet, how to achieve this remains elusive for so many businesses. Learn how to make innovation happen. Most innovation books target start-ups... -
Cranfield on Corporate Sustainability David Grayson 9781906093822
RRP: £41.99Booksplease Price: £39.69Business schools have a special contribution to make in developing globally responsible, critical and independent-thinking future leaders and managers. In fact, the Cranfield School of Management...