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Identifying Hidden Needs: Creating Breakthrough Products by Keith Goffin 9780230219762
Booksplease Price: $111.29Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers'... -
Identifying Hidden Needs: Creating Breakthrough Products by Keith Goffin 9781349305315
Booksplease Price: $90.25Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers'...