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Using AI in Marketing: An Introduction by Greg Kihlstrom 9781501522796
RRP: £32.00Booksplease Price: £22.30In today's dynamic marketing landscape, artificial intelligence (AI) stands at the forefront of innovation, offering unprecedented opportunities for marketers. This book enables marketing... -
Agile Marketing: Implementing Scrum in a Marketing Environment by Greg Kihlstrom 9781501523571
RRP: £41.00Booksplease Price: £27.93Agile Marketing is a highly relevant and timely topic for the fast-moving world that today's marketers work within, characterized by constant technological advancements and shifting consumer... -
Marketing Technology Platforms: Strategy, Evaluation, and Implementation by Greg Kihlstrom 9781501524233
RRP: £41.00Booksplease Price: £28.23No detailed description available for "Marketing Technology Platforms".Book InformationISBN 9781501524233Author Greg KihlstromFormat PaperbackPage Count 524Imprint De GruyterPublisher De... -
Marketing Measurement and Analytics: An Introduction by Greg Kihlström 9781501523144
RRP: £34.50Booksplease Price: £26.44This book is a comprehensive guide to aligning your marketing strategies with business objectives while embracing the latest innovations in data and AI-driven analytics. You'll cover topics such as:... -
Marketing Operations: Strategy, Implementation and Optimization Greg Kihlström 9783119145152
RRP: £33.00Booksplease Price: £22.93Traditionally, Marketing Operations (MarketingOps) has played a tactical, behind-the-scenes roles within the marketing function. Yet, as organizations grapple with fractured processes, siloed data...