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Explaining Consumer Choice by G. Foxall 9781403998620
Booksplease Price: £46.28This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribution is explored in relation to marketing management, the adoption... -
Marketing Psychology: The Paradigm in the Wings by Gordon Foxall 9781349398140
Booksplease Price: £90.56Marketing Psychology portrays the behaviour of consumers as influenced by its environmental consequences and extends this analysis to marketing management by proposing a novel understanding of the... -
Marketing Psychology: The Paradigm in the Wings by Gordon R. Foxall 9780333662779
Booksplease Price: £90.56Marketing Psychology portrays the behaviour of consumers as influenced by its environmental consequences and extends this analysis to marketing management by proposing a novel understanding of the... -
Understanding Consumer Choice by Gordon R. Foxall 9781349511983
Booksplease Price: £90.56Understanding Consumer Choice shows how attempts to relate consumers' attitudes and actions have implicitly incorporated measures of the very variables at the heart of a situational theory of... -
Understanding Consumer Choice by Gordon R. Foxall 9781403914927
Booksplease Price: £90.56Understanding Consumer Choice shows how attempts to relate consumers' attitudes and actions have implicitly incorporated measures of the very variables at the heart of a situational theory of...