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Global Tourist Behavior by Erdener Kaynak
RRP: $87.71Booksplease Price: $78.24Global Tourist Behavior contains travel and marketing research that explores the integral global nature of tourism. The globalization of tourism has resulted in more culturally diverse travelers with... -
Euromarketing and the Future by Erdener Kaynak 9780789060150
RRP: $122.54Booksplease Price: $118.89Be prepared for the future of international marketing! The future of your business depends on your ability to anticipate changes and developments in consumer behavior. Euromarketing and the Future... -
Global Perspectives in Marketing by Erdener Kaynak 9780275902100
Booksplease Price: $99.08Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780275902100Author Erdener KaynakFormat HardbackPage Count 280Imprint Praeger Publishers IncPublisher... -
Internet Applications in Euromarketing by Erdener Kaynak 9780789020321
RRP: $74.81Booksplease Price: $67.18Explore Internet marketing from cross-cultural and cross-national perspectives! This book examines cutting-edge theory and practice on Internet marketing, putting the latest research on the best... -
Management Education in the Chinese Setting by Erdener Kaynak
RRP: $122.54Booksplease Price: $118.89Examine innovative ways to educate managers to do business with the Chinese!Management education is a big business today in the Greater China countries of Hong Kong, China, Macau, Singapore, and... -
Export-Import Theory, Practices, and Procedures by Erdener Kaynak
RRP: $98.03Booksplease Price: $87.46Learn the ins and outs of the export-import business!Export-Import Theory, Practices, and Procedures is a comprehensive and in-depth analysis of international trade theories and techniques... -
Global Business: Asia-Pacific Dimensions by Erdener Kaynak
Booksplease Price: $127.65This book, first published in 1989, examines the practice of international business in the Asia-Pacific region. It examines the factors which have influenced its growth and dissemination and analyses... -
International Business in the Middle East by Erdener Kaynak 9783110103212
RRP: $129.00Booksplease Price: $88.42Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9783110103212Author Erdener KaynakFormat HardbackPage Count 289Imprint De GruyterPublisher De... -
The Global Enterprise: Entrepreneurship and Value Creation by Erdener Kaynak
RRP: $60.62Booksplease Price: $55.42Practical insights on the role of the entrepreneur in the global business contextEntrepreneurial ideas that look great on the drawing board can turn out to be deal breakers when introduced in real... -
International Retailing Plans and Strategies in Asia by Erdener Kaynak
RRP: $76.10Booksplease Price: $68.29Learn the how, when, and why of entering Asian marketsRetailers entering Asia are faced with not only a consumer and retail culture very different from their own, but with a variety of cultures that... -
International Marketing: Sociopolitical and Behavioral Aspects by Erdener Kaynak
RRP: $85.13Booksplease Price: $75.71Social, economic, political, business, and cultural environmental factors affect the international marketing operation and performance of international firms. This highly insightful volume focuses on... -
Cross-National Consumer Psychographics by Erdener Kaynak 9780789009807
RRP: $65.78Booksplease Price: $59.44What makes consumers behave as they do?Just as demographics examine the "who" of consumer behavior, psychographics examine the "why". Psychographics show the motivations that people have in regard to... -
Guanxi: Relationship Marketing in a Chinese Context by Erdener Kaynak
RRP: $98.03Booksplease Price: $87.08Develop a network of successful business relationships in China!This systematic study of the Chinese concept of guanxi--broadly translated, "personal relationship" or "connections"--offers a... -
Management Education in the Chinese Setting by Erdener Kaynak 9781138980280
RRP: $37.40Booksplease Price: $34.74Examine innovative ways to educate managers to do business with the Chinese!Management education is a big business today in the Greater China countries of Hong Kong, China, Macau, Singapore, and... -
Handbook of Cross-Cultural Marketing Erdener Kaynak 9780789002853
RRP: $101.90Booksplease Price: $90.78Going global can be risky business if you don't divest yourself of your ethnocentric thinking. You have to take into consideration your new market's language, work schedules, tastes, lifestyle... -
Food and Agribusiness Marketing in Europe by Erdener Kaynak 9781560247883
RRP: $85.13Booksplease Price: $75.32This groundbreaking book is the first to provide state-of-the-art information on the current changes and developments in European food and agricultural marketing. Food and Agribusiness Marketing in... -
Global Business: Asia-Pacific Dimensions by Erdener Kaynak 9781138366657
RRP: $33.53Booksplease Price: $31.45This book, first published in 1989, examines the practice of international business in the Asia-Pacific region. It examines the factors which have influenced its growth and dissemination and analyses... -
International Business Teaching in Eastern and Central European Countries by Erdener Kaynak
RRP: $108.35Booksplease Price: $105.48Find out which business teaching techniques work and which don't for Central and Eastern European studentsFrom editor George Tesar: "Educational opportunities in Central and Eastern Europe have... -
Executive Development and Organizational Learning for Global Business by Erdener Kaynak 9781560249832
RRP: $122.54Booksplease Price: $107.51An essential reference book for you and your global organization, Executive Development and Organizational Learning for Global Business will guide you through the challenge of producing effective... -
Executive Development and Organizational Learning for Global Business by Erdener Kaynak
RRP: $50.30Booksplease Price: $46.18An essential reference book for you and your global organization, Executive Development and Organizational Learning for Global Business will guide you through the challenge of producing effective... -
The Consumer . . . or Else!: Consumer-Centric Business Paradigms by Erdener Kaynak
RRP: $76.10Booksplease Price: $68.29Doing business in today's economy and surviving requires a new paradigm. Who are at the center of this new approach to doing business? CONSUMERS. Historically, power struggles have raged between... -
Digital Technology in Teaching International Business by Erdener Kaynak 9780789020628
RRP: $74.81Booksplease Price: $67.18Explore the potential and the pitfalls of digital technology in international business courses! Digital Technology in Teaching International Business will familiarize you with techniques that have... -
New Product Development: Successful Innovation in the Marketplace by Erdener Kaynak
RRP: $87.71Booksplease Price: $78.24Keep ahead of your competitors!New Product Development will help you and your company overcome an expensive and common weakness: the lack of adequate new product development. This vital book examines... -
Internationalization of Companies from Developing Countries by Erdener Kaynak 9780789010797
RRP: $98.03Booksplease Price: $87.46Explore new international economic and business trends and how your firm can benefit from them!Internationalization of Companies from Developing Countries provides marketing and economic researchers... -
Strategic Global Marketing: Issues and Trends by Erdener Kaynak 9780789020178
RRP: $95.45Booksplease Price: $84.87Learn to select appropriate strategic tools and measure the competitiveness of international firms! This essential text addresses important strategic marketing issues and questions in a unique and... -
Teaching and Program Variations in International Business by Erdener Kaynak 9781138996779
RRP: $47.72Booksplease Price: $43.51Use the Internet and cutting-edge strategies to make your program more competitive!To remain competitive in an increasingly global economy, universities must develop effective strategies for teaching... -
Digital Technology in Teaching International Business by Erdener Kaynak 9780789020635
RRP: $45.14Booksplease Price: $41.77Explore the potentialand the pitfallsof digital technology in international business courses! Digital Technology in Teaching International Business will familiarize you with techniques that have... -
The Global Enterprise: Entrepreneurship and Value Creation by Erdener Kaynak 9780789023391
RRP: $122.54Booksplease Price: $108.46Practical insights on the role of the entrepreneur in the global business contextEntrepreneurial ideas that look great on the drawing board can turn out to be deal breakers when introduced in real... -
Marketing Issues in Western Europe: Changes and Developments by Erdener Kaynak
RRP: $37.40Booksplease Price: $35.13Be prepared for the differences in marketing across European borders!Europe is not a uniform market. Each country is comprised of differing marketing systems of varying importance. Marketing Issues... -
International Management Leadership: The Primary Competitive Advantage by Erdener Kaynak
RRP: $70.94Booksplease Price: $63.87The primary competitive advantage that firms have today is the perspective, outlook, and commitment of their management leaders. International Management Leadership helps you develop the leadership... -
Globalization and East Asia: Opportunities and Challenges by Erdener Kaynak 9780789027443
RRP: $46.43Booksplease Price: $42.87Learn to apply the strategies used in East Asia's phenomenal economic expansion The phenomenal economic growth of many countries in East Asia has no historic parallel. Globalization and East Asia:... -
An International Accounting Practice Set: The Karissa Jean's Simulation by Erdener Kaynak
RRP: $70.94Booksplease Price: $63.87In An International Accounting Practice Set, the only currently available simulation for international accounting, business and accounting students assume the role of a newly-hired employee in the... -
Implementation of Total Quality Management: A Comprehensive Training Program by Erdener Kaynak
RRP: $87.71Booksplease Price: $78.24Here is a comprehensive guide for training a workforce in Total Quality Management (TQM). An ideal resource for trainers, Total Quality Management Implementation contains a complete presentation of... -
Industrial Products: A Guide to the International Marketing Economics Model by Erdener Kaynak
RRP: $37.40Booksplease Price: $34.74Author Jansson merges different perspectives and ideas into a powerful theory on international marketing of industrial products, mainly modern approaches from marketing, organization theory, and... -
Cross-National and Cross-Cultural Issues in Food Marketing by Erdener Kaynak
RRP: $76.10Booksplease Price: $68.29Enhance your food marketing operation with this thorough and business-savvy book!Marketing and distribution related decisions and policies are now of paramount importance in the world of food... -
Privatization and Entrepreneurship: The Managerial Challenge in Central and Eastern Europe by Erdener Kaynak
RRP: $122.54Booksplease Price: $107.51Privatization and Entrepreneurship: The Managerial Challenge in Central and Eastern Europe analyzes the challenges faced by managers in the transforming economies of Central and Eastern Europe and... -
Consumer Behavior in Asia: Issues and Marketing Practice by Erdener Kaynak 9781138991682
RRP: $68.36Booksplease Price: $61.07Understand the Asian consumer's demands and effective marketing strategies! The emergence of China as a viable consumer market has created tremendous opportunities for international or multinational... -
The Management of International Advertising: A Handbook and Guide for Professionals by Erdener Kaynak 9780899301426
Booksplease Price: $99.08The recent trend toward a multifaceted business environment that is global rather than strictly national in nature makes it increasingly important for advertising and communication professionals to... -
Strategic Networks: The Art of Japanese Interfirm Cooperation by Erdener Kaynak 9781138996526
RRP: $30.95Booksplease Price: $29.27With Strategic Networks: The Art of Japanese Interfirm Cooperation, you will examine the structure and dynamics of Japanese business networks and discover successful Japanese business practices and... -
Business Simulations, Games, and Experiential Learning in International Business Education by Erdener Kaynak
RRP: $68.36Booksplease Price: $61.66If you find traditional lectures and course material ineffective for teaching students how to develop a sensitivity to cultural differences and apply "home grown" technologies to foreign situations,...