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The Unpublished David Ogilvy by David Ogilvy 9781781250877
RRP: $16.76Booksplease Price: $11.95First collected by his devoted family and colleagues as a 75th birthday present, The Unpublished David Ogilvy collects a career's worth of public and private communications - memos, letters,... -
Ogilvy on Advertising by David Ogilvy
RRP: $16.76Booksplease Price: $11.95David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything.'The most sought-after wizard in the advertising business.' Times... -
An Autobiography David Ogilvy 9780471180029
RRP: $49.01Booksplease Price: $36.04A unique personality . . . "Ogilvy, the creative force of modern advertising." --The New YorkTimes "Ogilvy's sharp, iconoclastic personality has illuminated theindustry like no other ad man's."... -
Ogilvy on Advertising by David Ogilvy 9781853756153
RRP: $21.92Booksplease Price: $13.39David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising gives valuable advice to young hopefuls and veterans of the industry... -
Confessions Of An Advertising Man by David Ogilvy
RRP: $19.34Booksplease Price: $13.55Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781904915379Author David OgilvyFormat PaperbackPage Count 194Imprint < -
Ogilvy on Advertising by David Ogilvy 9780394729039
Booksplease Price: $26.43Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780394729039Author David OgilvyFormat PaperbackPage Count 224Imprint < -
An Autobiography by David Ogilvy 9780471180029 [USED COPY]
RRP: $49.01Booksplease Price: $7.79A unique personality . . . "Ogilvy, the creative force of modern advertising." --The New YorkTimes "Ogilvy's sharp, iconoclastic personality has illuminated theindustry like no other ad man's."... -
The de Havilland Mosquito: Through the Eyes of a Pilot by David Ogilvy
RRP: $20.63Booksplease Price: $13.93The de Havilland DH 98 Mosquito was one of the fastest and most versatile aircraft of the Second World War. One of the first multi-role aircraft, it was used for reconnaissance and also as a fighter,... -
The Advertising Solution: Influence Prospects, Multiply Sales, and Promote Your Brand by Craig Simpson 9781599185965
RRP: $19.34Booksplease Price: $16.15Distilling the wisdom of the world's greatest advertisers, direct marketing expert Craig Simpson delivers an education on direct marketing and advertising copy that creates brand awareness, sells... -
The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising by Kenneth Roman 9780230100367
RRP: $19.34Booksplease Price: $16.15Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of passionate, creative... -
A General Itinerary of England and Wales, with Part of Scotland, Etc. [With a Map.] Coll. 594. by David Ogilvy 9781241570859
RRP: $27.08Booksplease Price: $26.29Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781241570859Author David OgilvyFormat PaperbackPage Count 448Imprint < -
Flying and Preserving Historic Aircraft: The Memoirs of David Ogilvy OBE, Vice-President of the Historic Aircraft Association by David Frederick Ogilvy 9781399044448
RRP: $32.25Booksplease Price: $24.81Sorry no description is available for this book at this time. -
The Art of Creative Thinking by Rod Judkins
RRP: $14.18Booksplease Price: $10.35A scuba diving company faces bankruptcy because sharks have infested the area. Solution? Open the world's first extreme diving school.The Art of Creative Thinking reveals how we can transform... -
Unplugged: Adventures from MTV to Timbuktu Tom Freston 9781668089798
RRP: $25.80Booksplease Price: $18.38A freewheeling and riveting memoir from media honcho Tom Freston that takes us behind the scenes of his global adventures-from hitchhiking around the world, to running a clothing export company out... -
Advertising: Its Business, Culture and Careers Andy Tibbs 9780415544665
RRP: $63.20Booksplease Price: $58.86'A no-holds-barred overview of the very competitive but ultimately rewarding industry that is advertising. Insightful, well-informed, frank and honest. An inspirational eye-opener for all Adland... -
Click Here: The Art and Science of Digital Marketing and Advertising by Alex Schultz 9781035434107
RRP: $21.92Booksplease Price: $17.78Growth is good. But how do you achieve growth for your business in the digital age?The answers are right here, thanks to Alex Schultz, the chief marketing officer of META. "Alex is one of a small... -
The 22 Immutable Laws Of Marketing by Al Ries
RRP: $14.18Booksplease Price: $10.35Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing experise to identify the definitive rules that govern the world of marketing... -
The Best of Everything Rona Jaffe 9780141196312
RRP: $12.89Booksplease Price: $9.43Rona Jaffe's frank, scandalous and thrilling 1958 novel, The Best of Everything follows a group of young women as they negotiate office romances, workplace politics, broken engagements, tiny... -
Likeonomics: The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action Rohit Bhargava 9781118137536
RRP: $24.50Booksplease Price: $18.80How to become a trusted resource for consumers in a society of constant manipulation People decide who to trust, what advice to heed, and which individuals to forge personal or transactional... -
From Blériot to Spitfire: Flying the Historic Planes of the Shuttleworth Collection Scott Butler 9780719844812
RRP: $36.12Booksplease Price: $27.74The aeroplanes of the Shuttleworth Collection span the first 40 years of aviation from the 1909 Bleriot to the late 1940s; these rare and often unique machines are still regularly flown and displayed... -
Perfect Pitch: The Art of Selling Ideas and Winning New Business Jon Steel 9780471789765
RRP: $33.54Booksplease Price: $24.92A professional "pitching coach" for one of the world's largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds,... -
The Book of Business Wisdom: Classic Writings by the Legends of Commerce and Industry Peter Krass 9780471165125
RRP: $64.50Booksplease Price: $46.89From Henry Ford and Andrew Carnegie, to Lee Iacocca and David Ogilvy, this dynamic anthology includes 54 essays and speeches on business success, from some of the greatest business leaders of all... -
Ogilvy on Advertising in the Digital Age by Miles Young
RRP: $45.15Booksplease Price: $32.57David Ogilvy is remembered as one of the most influential admen of all time. His bestselling book Ogilvy on Advertising gave no-nonsense, essential advice to those in marketing, PR, advertising and... -
Commonsense Direct and Digital Marketing by Drayton Bird 9780749447601
RRP: $45.14Booksplease Price: $40.44Drayton Bird's Commonsense Direct and Digital Marketing needs no introduction to marketers and direct marketers. It is not only seen as the authority on direct marketing execution, but is also widely... -
Persuasive Advertising: Evidence-based Principles by J. Armstrong 9781349511891
RRP: $90.29Booksplease Price: $72.78Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to... -
Persuasive Advertising: Evidence-based Principles by J. Armstrong 9781403913432
RRP: $128.99Booksplease Price: $117.21Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to... -
Teodoro Moscoso and Puerto Rico's Operation Bootstrap by Alex W Maldonado 9780813068466
Booksplease Price: $32.57A. W. Maldonado tells the story of Puerto Rico's extraordinary climb from poverty to economic success. Operation Bootstrap, a program conceived, promoted, and implemented by Teodoro Moscoso... -
Pioneers of Promotion: How Press Agents for Buffalo Bill, P. T. Barnum, and the World's Columbian Exposition Created Modern Marketing by Joe Dobrow 9780806160108
RRP: $33.53Booksplease Price: $29.67The average American today is bombarded with as many as 5,000 advertisements a day. The sophisticated and persuasive marketing tactics that companies use may seem a recent phenomenon, but Pioneers of... -
The Social Impact of Advertising: Confessions of an (Ex-)Advertising Man by Tony Kelso 9781538101148
Booksplease Price: $66.44Composed with a touch of the panache of a former advertising copywriter, Kelso challenges readers to reflect on the social impact of advertising from multiple angles. The book uniquely combines... -
The Social Impact of Advertising: Confessions of an (Ex-)Advertising Man by Tony Kelso 9781538101131
Booksplease Price: $117.22Composed with a touch of the panache of a former advertising copywriter, Kelso challenges readers to reflect on the social impact of advertising from multiple angles. The book uniquely combines... -
The Digital Marketing Handbook: A Step-By-Step Guide to Creating Websites That Sell by Robert W. Bly
RRP: $20.63Booksplease Price: $17.11What's Your Website's ROI? Written to help marketers-from the Fortune 1000 to small business owners and solopreneurs-turn their websites from cost centers to profit centers, The Digital... -
Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands by Douglas B. Holt 9780199587407
Booksplease Price: $69.75Market innovation has long been dominated by the worldview of engineers and economists: build a better mousetrap and the world will take notice. But there's another important way to build new... -
Asian Branding: A Great Way to Fly by Ian Batey 9780130664662
Booksplease Price: $52.58Written by Ian Batey, the creator of the Singapore Girl and Asia's most respected practitioner in the field this book is your essential resource for building a brand with staying power in Asia. ... -
Marketing the Third Reich: Persuasion, Packaging and Propaganda Nicholas O'Shaughnessy 9781138060586
RRP: $54.17Booksplease Price: $45.14In this fascinating volume, Nicholas O'Shaughnessy elucidates the phenomenon of the Nazi propaganda machine via the perspective of consumer marketing, conceptualising the Reich as a product campaign... -
Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands by Douglas B. Holt
RRP: $40.62Booksplease Price: $37.58How do we explain the breakthrough market success of businesses like Nike, Starbucks, Ben & Jerry's, and Jack Daniel's? Conventional models of strategy and innovation simply don't work. The most... -
The Book of Management Wisdom: Classic Writings by Legendary Managers Peter Krass 9780471354871
RRP: $54.83Booksplease Price: $40.36Michael Eisner, Jack Welch, Henry Ford, Andrew Carnegie- imagine that you could consult at will with the world's greatest business managers, past and present, whenever you were faced with a crucial... -
Character Formation in Online Education: A Guide for Instructors, Administrators, and Accrediting Agencies by Joanne J. Jung 9780310520306
RRP: $14.18Booksplease Price: $11.55The unfortunate reputation of online education today is one of little or no effort on the professor's part and little or no learning on the student's part. A missing element in much online education... -
Under the Radar: Talking to Today's Cynical Consumer by Jonathan Bond 9780471174691
RRP: $61.28Booksplease Price: $44.32They advertised soft drinks on fruit and underwear on sidewalks. They employed Ed Koch to bring Snapple to the American heartland. They even used Imelda Marcos to sell Kenneth Cole shoes. Advertising...