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Predatory Thinking by Dave Trott
RRP: $24.68Booksplease Price: $17.59'A brilliant advertising copywriter and a great team leader. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life... -
The Power of Ignorance by Dave Trott 9780857198358
RRP: $28.48Booksplease Price: $19.95"The wise man knows he doesn't know. The fool doesn't know he doesn't know." Lao Tzu "In the West they only respect experts. But the expert mind is the closed mind." Shunryu Suzuki What's... -
One Plus One Equals Three: A Masterclass in Creative Thinking Dave Trott 9781447287056
RRP: $20.88Booksplease Price: $15.24How do you make something out of nothing?Up your game with this masterclass in creative thinking. Combining Dave Trott's distinctive, almost Zen-like storytelling, humour and practical advice, One... -
Crossover Creativity: Real-life stories about where creativity comes from by Dave Trott
RRP: $28.48Booksplease Price: $19.95Ideas don't just happen, they don't spring from nowhere. Ideas come to life from everything that's already inside our brains. Because new ideas are actually a new reaction between existing... -
Creative Blindness (And How To Cure It): Real-life stories of remarkable creative vision by Dave Trott
RRP: $28.48Booksplease Price: $19.95Creativity is all around us. Not in art galleries. But on the train, at work, in the street outside, and in schools, hospitals and restaurants. Creative vision exists wherever people are. In this... -
The Art of Creative Thinking by Rod Judkins
RRP: $20.88Booksplease Price: $15.24A scuba diving company faces bankruptcy because sharks have infested the area. Solution? Open the world's first extreme diving school.The Art of Creative Thinking reveals how we can transform... -
Secret of the Highly Creative Thinker: How to Make Connections Other Don't by Dorte Nielsen
RRP: $41.78Booksplease Price: $26.37Highly creative people are good at seeing connections. By enhancing your ability to see connections, you can enhance your creativity. Supported by the latest neuroscience, this book gives you... -
How to Get to Great Ideas: A system for smart, extraordinary thinking Dave Birss 9781473692145
RRP: $28.48Booksplease Price: $19.95The highly practical lessons in How to Get to Great Ideas are based on neuroscience, psychology and sociology. Written by former advertising creative director Dave Birss, this book offers a brilliant... -
The Choice Factory: 25 behavioural biases that influence what we buy by Richard Shotton
RRP: $28.48Booksplease Price: $16.95Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making,...