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Advertising and Promotion by Chris Hackley
RRP: £62.00Booksplease Price: £56.67Now in its fifth edition, this popular textbook continues to provide a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate... -
Marketing: A Critical Introduction by Chris Hackley
Booksplease Price: £93.72Electronic Inspection Copy available for instructors here `I see this book as an important addition to the marketing literature. A weakness in critical approaches to marketing is that they are often... -
Rethinking Advertising as Paratextual Communication Chris Hackley 9781800882614
Booksplease Price: £86.37Providing new insights into the textual and paratextual character of brands and advertising, this innovative book showcases an extensive selection of vivid and topical case examples that assist the... -
Rethinking Advertising as Paratextual Communication by Chris Hackley 9781035312139
RRP: £24.95Booksplease Price: £24.41Providing new insights into the textual and paratextual character of brands and advertising, this innovative book showcases an extensive selection of vivid and topical case examples that assist the... -
Marketing in Context: Setting the Scene by Chris Hackley 9781137297105
RRP: £49.99Booksplease Price: £46.28The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are... -
Marketing in Context: Setting the Scene by Chris Hackley 9781349452033
Booksplease Price: £51.20The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are... -
Marketing and Social Construction: Exploring the Rhetorics of Managed Consumption by Chris Hackley 9780415439695
RRP: £48.99Booksplease Price: £44.37Marketing is at the centre of the business education boom: a million or more people worldwide are studying the subject at any one time. Yet despite widespread discontent with the intellectual... -
Qualitative Research in Marketing and Management: Doing Interpretive Research Projects Chris Hackley 9781032557809
RRP: £47.99Booksplease Price: £44.79This is a practical and accessible introduction to interpretive methods for doing qualitative marketing and management research projects.Bringing together concepts of qualitative research from... -
But… How do you Teach Business?: A Critical Examination of the Methods, Ideology and Influence of Business and Management Studies and Business Schools Chris Hackley 9781035307425
Booksplease Price: £95.13Employing a critical yet humorous style, Chris Hackley draws on 40 years of education experience to examine business education and its wider societal role. He presents a historical perspective... -
But… How do you Teach Business?: A Critical Examination of the Methods, Ideology and Influence of Business and Management Studies and Business Schools by Chris Hackley 9781035369096
RRP: £26.95Booksplease Price: £25.89Employing a critical yet humorous style, Chris Hackley draws on 40 years of education experience to examine business education and its wider societal role. He presents a historical perspective... -
The Advertising Handbook Sean Brierley 9781138678835
RRP: £48.99Booksplease Price: £44.24The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading international scholars and practitioners offer extended coverage of... -
Celebrity, Convergence and Transformation by Douglas Brownlie 9780367230869
RRP: £48.99Booksplease Price: £44.37Bringing together the latest thinking on both celebrity brands and celebrity culture from academics specialising in the field of marketing, this book explores a range of insightful contexts in order... -
The Routledge Companion to Critical Marketing Mark Tadajewski 9780367656089
RRP: £59.99Booksplease Price: £54.10The Routledge Companion to Critical Marketing brings together the latest research in Critical Marketing Studies in one authoritative and convenient volume. The world's leading scholars and rising... -
Doing Business Research: A Guide to Theory and Practice by Nick Lee
RRP: £61.00Booksplease Price: £55.87`It's not often that you'll find an article or book that explains what you need to know in such plain, simple terms. Treasure it' - Andrew Farrell, Doctoral Researcher, Loughborough University... -
Discourses of Deficit by Christopher N. Candlin 9780230249721
Booksplease Price: £46.28Key practitioners and researchers explore how people routinely and at particular sites are discursively constructed as deficient in ways that may affect their life chances. The book offers examples... -
Marketing the Third Reich: Persuasion, Packaging and Propaganda Nicholas O'Shaughnessy 9781138060586
RRP: £41.99Booksplease Price: £34.99In this fascinating volume, Nicholas O'Shaughnessy elucidates the phenomenon of the Nazi propaganda machine via the perspective of consumer marketing, conceptualising the Reich as a product campaign...