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Blue Ocean Strategy: How to Create Uncontested Market Space by Andreas Mebert 9781912302130
RRP: £19.99Booksplease Price: £18.74In Blue Ocean Strategy, W. Chan Kim and Renee Mauborgne tackle the central problem facing all businesses: how to perform better than your competitors? Their solution involves taking a creative... -
An Analysis of W. Chan Kim and Renee Mauborgne's Blue Ocean Strategy: How to Create Uncontested Market Space Andreas Mebert 9781912128426
RRP: £6.50Booksplease Price: £6.18In Blue Ocean Strategy, W. Chan Kim and Renee Mauborgne tackle the central problem facing all businesses: how to perform better than your competitors? Their solution involves taking a creative...