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Advanced Introduction to Marketing Strategy by George Day 9781800377882
Booksplease Price: £99.47Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by the world's leading scholars. Designed to be... -
Advanced Introduction to Marketing Strategy George Day 9781800377905
RRP: £19.95Booksplease Price: £19.75Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by the world's leading scholars. Designed to be... -
International Business by Michael R. Czinkota
RRP: £47.00Booksplease Price: £43.28Thoroughly updated, the 9th edition of this bestselling textbook incorporates global trends and data, supported by an exemplary case selection based on firms from around the world. The... -
Concepts for International Law: Contributions to Disciplinary Thought Jean d'Aspremont 9781800373815
RRP: £63.95Booksplease Price: £60.41'This volume offers an indispensable guide to the concepts that have shaped the life of international law in theory and practice. With contributions from a stellar cast of innovative scholars,... -
Creating Value for Leaders: Balancing the Interests of Customers, Employees, Investors, and the Marketplace by Gautam Mahajan 9781032464220
RRP: £50.99Booksplease Price: £46.38Creating value is the foundation of all business. It's what sets you apart from your competition, secures long-term customers, and brings distinct meaning to your brand and your stakeholders. Without...