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Marketing Management, Global Edition + MyLab Marketing with Pearson eText by Philip Kotler 9781292730868
Booksplease Price: $167.83Apologies but we at Booksplease don't have a full description for this book.About the AuthorAbout our authors Philip Kotler is one of the world's leading authorities on marketing. He is the S. C... -
Marketing Management -- Global Edition Philip Kotler 9781292462714
RRP: $132.28Booksplease Price: $122.24Apologies but we at Booksplease don't have a full description for this book.About the AuthorAbout our authors Philip Kotler is one of the world's leading authorities on marketing. He is the S. C... -
Consumer-Brand Relationships: Theory and Practice Susan Fournier 9780415783132
RRP: $123.88Booksplease Price: $111.80The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in relationships: what they are, why they are formed,...