Description
This international textbook focuses on the strategic and operational aspects of sales management. With new material on coaching and motivating sales teams, sales skills and leadership are developed in this unique product.
Sales Management teaches students how to gradually draw up a comprehensive sales plan: a process of analysing, learning, asking, brainstorming, writing, removing and reformulating. This comprehensive text provides core reading for students of sales and sales management globally.
About the Author
Gerbrand Rustenburg and Arnold Steenbeek
Book Information
ISBN 9789001807986
Author Gerbrand Rustenburg
Format Paperback
Page Count 494
Imprint Wolters-Noordhoff B.V.
Publisher Wolters-Noordhoff B.V.
Weight(grams) 910g