Description
A business history of Rowntree, the successful and well-known confectionery manufacturer.
Reviews
"...well researched and written with a good, critical eye for themes and issues as well as chronology." Business History Review
"...this is much more than a broad survey of a famous company history laced with many fancy illustrations of old publicity material. Indeed, the analysis is well-founded on a series of key themes which are amply addressed through the use of extensive primary records, detailed references to other secondary sources, and even economic theory....this is a most impressive business history which deserves a wide audience. Dr. Fitzgerlad must be credited with a significant achievement in harmonising the case-study treatment with a range of other issues, and reading lists would be the poorer if they did not include references to the book under any of its major themes." Robert Fitzgerald, H-Net Book Review
"This is an impressive investigation. It accomplishes admirably the task of organizing a wealth of information into a coherent and comprehensive form, combining narrative with analysis. The reader is presented with a thorough and revealing account of a pioneer of mulitnational operation, and of the marketing revolution." Tom Nicholas, Jrnl of Eco. Hist.
Book Information
ISBN 9780521023788
Author Robert Fitzgerald
Format Paperback
Page Count 768
Imprint Cambridge University Press
Publisher Cambridge University Press
Weight(grams) 1062g
Dimensions(mm) 240mm * 154mm * 39mm