Over the past decade, the Rotman School of Management and its award-winning publication, Rotman magazine, have proved to be leaders in the emerging field of design thinking. Employing methods and strategies from the design world to approach business challenges, design thinking can be embraced at every level of an organization to help build innovative products and systems, and to enhance customer experiences.

This collection features Rotman magazine's best articles on design thinking and business design. Insights are drawn from the people on the frontlines of bringing design into modern organizations, as well as from the leading academics who are teaching design thinking to a new generation of global leaders.

Rotman on Design is divided into three sections, each of which features an all-new introduction by a prominent thought leader. The selections cover a variety of practical topics, focusing on why design methodologies are so important today and how they can be introduced into organizations that have never before considered design thinking. They also illustrate the particular skills that promote great design - whether it be of a new business plan, a user experience, a health care system, or an economic policy. Together, the articles in this collection will help managers to thrive and prepare for future challenges.

Anyone who is interested in fostering creativity and innovation in their organization will benefit from this engaging book.

"There are still some who believe that design is just about making things, people, and places pretty. In truth, one of design's most fundamental tasks is to help people deal with change. Consequently, design is increasingly important and will become a necessary component of everybody's education. The Rotman School is among those leading the way." -- Paola Antonelli, Senior Curator, Architecture and Design, and Director, Research and Development, The Museum of Modern Art "Design thinking has unlocked the creative potential of leading organizations around the world. The stories in Rotman on Design will inspire innovators everywhere." -- David Kelley, Founder of IDEO and the Stanford d.school "This is the most extraordinary collection of essays on Design and Design Thinking that I have ever seen. Including contributions by the most insightful leaders in the field, it is a powerfully useful book that everyone in search of more innovation and creativity must have." -- Bruce Nussbaum, Professor of Innovation and Design, Parsons The New School of Design, and Founder, Bloomberg Businessweek's Innovation & Design channel and IN: Inside Innovation supplement "Rotman on Design is the ultimate collection of contemporary ideas about design and business. If you want a broad view of how design is changing how companies work, this is it." -- Patrick Whitney, Dean and Steelcase/Robert C. Pew Professor, Institute of Design, Illinois Institute of Technology

About the Author
Roger Martin is Academic Director at Martin Prosperity Institute, professor emeritus of Strategic Management, and former Dean at the Rotman School of Management at the University of Toronto. Karen Christensen is Editor-in-Chief of Rotman magazine and Executive Director of Strategic Communication in the Rotman School of Management.


Book Information
ISBN 9781442616202
Author Roger Martin
Format Paperback
Page Count 264
Imprint University of Toronto Press
Publisher University of Toronto Press
Weight(grams) 930g
Dimensions(mm) 267mm * 218mm * 22mm