A fascinating, practical guide to making better decisions with our money, health and personal lives from Gerd Gigerenzer, the author of Reckoning with Risk.

Numbers don't lie - but they often mislead us. From health risks to financial decisions, we often find it hard to make decisions because the statistics have been presented to us by 'experts' who misinterpret the data themselves. Here Gerd Gigerenzer shows how we can all use simple rules to become better-informed, risk-savvy citizens.

'Important, Gigerenzer draws valuable lessons . . . his clear explanations will be a great help to all' Omar Malik, Times Higher Education

'Gerd Gigerenzer argues that when it comes to taking risks in life, we are often much better off following our instincts than expert advice' Oliver Burkeman, Guardian

'Things will only get better, he shows, when specialists, particularly doctors and investment advisers, improve on their appalling record of analysing and communicating risks in their fields' Clive Cookson, Financial Times, Books of the Year

'Gigerenzer is brilliant' Steven Pinker

Gerd Gigerenzer is Director of the Center for Adaptive Behavior and Cognition at the Max Planck Institute for Human Development in Berlin and former Professor of Psychology at the University of Chicago. He is the author of several books on heuristics and decision making, including Reckoning with Risk.

Numbers don't lie - but they often mislead us. From health risks to financial decisions, it can be hard to understand statistics because they're presented to us by 'experts' who misinterpret the data. Here Gerd Gigerenzer shows how we can all become better-informed citizens and judge risk for ourselves.


About the Author
Gerd Gigerenzer is Director of the Center for Adaptive Behavior and Cognition at the Max Planck Institute for Human Development in Berlin and former Professor of Psychology at the University of Chicago. He is the author of several books on heuristics and decision-making, including Reckoning with Risk.


Book Information
ISBN 9780241954614
Author Gerd Gigerenzer
Format Paperback
Page Count 336
Imprint Penguin Books Ltd
Publisher Penguin Books Ltd
Weight(grams) 247g
Dimensions(mm) 198mm * 129mm * 19mm