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Revolutionize Your Customer Experience by Colin Shaw 9781349518340
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Revolutionize Your Customer Experience by Colin Shaw 9781349518340

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Description

In his previous groundbreaking book with John Ivens, Colin Shaw looked at the development of the conceptual framework for the customer experience together with examples of best practice and strategies for implementation. As predicted the customer experience has become the next competitive battleground. The current book will explore the subject in more depth with new research and best practice and show companies and organizations how to identify where they are and how to revolutionize their customer experience.

Book Information
ISBN 9781349518340
Author Colin Shaw
Format Paperback
Page Count 220
Imprint Palgrave Macmillan
Publisher Palgrave Macmillan

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