Emphasizing the apparel and beauty industries, Retailing in Emerging Markets, 2nd Edition provides an in-depth study of the retail landscape within Brazil, China, India, Russia, Turkey, Qatar, Thailand, South Korea and Mexico. Each chapter focuses on a single country, discussing the organization of its retail industry, analyzing consumer behavior, and presenting strategies for effectively entering its market. This new edition includes fully updated data, statistics and economic perspectives on each of the countries covered. Readers will emerge armed with a deeper understanding of the political, economic, and cultural factors driving each market-an understanding essential for building and maintaining a competitive edge in today's global retail environment. New to this Edition * Two new chapters on South Korea and Qatar investigate the current marketplace opportunities and challenges * Increased coverage of the legislative landscapes and long-term economic outlooks for each country * Updated and new chapter case studies analyze the expansion strategies of international retailers * New Chapter Summaries and Critical Thinking Questions offer additional learning tools * Includes 60% new photos and current maps to bring the chapters to life * Expanded contributor biographies highlight the expertise of each scholar

Retailing in Emerging Markets, 2nd Edition covers all the factors that directly influence the apparel retail industries in select emerging markets Eastern Europe, Asia, the Middle East, and South America, featuring contributions by global retail experts from each of the nine selected countries.

About the Author
Jaya Halepete Iyer is a retail professional with more than 15 years of experience in the global fashion industry. She was previously Assistant Professor at Marymount University, USA, where she taught a Fashion in the Global Marketplace course. Shubhapriya Bennur is Assistant Professor in the Textiles Merchandising & Fashion Design Department at the University of Nebraska-Lincoln, USA.

Reviews
If you are looking for a text that provides a clear and concise introduction to global retailing, this is the text for you. The text provides instructors with ancillary materials that can be adapted to a student's learning outcomes and assessments. -- Leo Archambault, Mount Ida College, USA
An easy-to-read, student-friendly overview of emerging global markets. -- Barbara Stewart, University of Houston, USA
Retailing in Emerging Markets is a comprehensive analysis of the current challenges and opportunities that the retail industry needs to consider when expanding into these new areas. -- Catharine Weiss, Lasell College, USA



Book Information
ISBN 9781501319068
Author Jaya Halepete Iyer
Format Paperback
Page Count 456
Imprint Fairchild Books
Publisher Bloomsbury Publishing PLC
Weight(grams) 752g