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Retail Personality: authentic and successful by Marc Heikaus
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Retail Personality: authentic and successful by Marc Heikaus

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Description

What do the Parisian chocolatier and sculptor Patrick Roger, the makers of the trendy Oslo fashion label Norwegian Rain, T-Michael and Alexander Heller have in common with the Stuttgart optician Andreas Kraft? They all believe in the magic and allure of well-designed shops. And that is not all - as entrepreneurs, they must make their shops the ambassadors of their brand, philosophy and products. This book is an exploratory tour of offbeat retail hotspots worldwide. The focus is on interesting personalities who make a relevant contribution to the topic of shop design and product presentation.

Text in English and German.



Book Information
ISBN 9783899863291
Author Marc Heikaus
Format Hardback
Page Count 240
Imprint AVEdition
Publisher AVEdition
Weight(grams) 1660g

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