Description
This book will show you how anyone can be persuaded to do anything.
Geoff Burch has written a book that will change almost everything you ever believed about business and selling. Combining the quick wit of a stand up comedian with the serious thoughtfulness of a psychoanalyst, he explains the value and power of persuasion - a verbal martial art that, if used correctly will always give you the outcome you desire in your business dealings.
Resistance is Useless will show you how to:
- Change anyone's opinion on any subject.
- Transform a lynch mob into your most devout supporters.
- Avoid wasting thousands of pounds on customer care while your accounts department is threatening to pulp your customer's fingers with a hammer.
- Understand how a perfect product demonstration can get you hurled into the street by security.
- Sell tanks to Genghis khan.
Readership: General Business, customer service and sales.
About the Author
Geoff Burch is the bad boy of business. His speeches around the world never fail to provoke weak-minded management and inspire change leaders. His credentials are impressive having worked with numerous blue chip companies to present, motivate, and train. He is the author of the best-selling Writing on the Wall and Go it Alone.
Reviews
"...This is a true book of inspiration...Compelling and fun to read ..." (PS Advisor, 1 April 2003)
Book Information
ISBN 9781841124698
Author Geoffrey Burch
Format Paperback
Page Count 288
Imprint Capstone Publishing Ltd
Publisher John Wiley and Sons Ltd
Weight(grams) 454g
Dimensions(mm) 234mm * 158mm * 22mm
