Description
The authors synthesize theories of business model design and strategic and marketing management to examine the forces that sustain and enhance co-operative enterprise. Organised into six themes and focussed on five key research questions, the chapters explore case studies from around the world and across a wide range of industries and aim to stimulate debate.
This comprehensive work expands upon existing research whilst introducing new concepts, and will appeal to both academics and practitioners. It will also interest managers of co-operative enterprises and those who seek to better understand this unique type of business.
About the Author
Edited by Tim Mazzarol, University of Western Australia, Perth, Australia and Groupe ESC Dijon Bourgogne, Dijon, France, Sophie Reboud, Groupe ESC Dijon Bourgogne, Dijon, France and University of Western Australia, Perth, Elena Mamouni Limnios, University of Western Australia and Delwyn Clark, University of Waikato, Hamilton, New Zealand
Book Information
ISBN 9781783472147
Author Tim Mazzarol
Format Paperback
Page Count 608
Imprint Edward Elgar Publishing Ltd
Publisher Edward Elgar Publishing Ltd