Description
This book provides a clear insight into the meanings that people attach to popular notions such as reputation, image, brand, public relations (PR) and corporate governance. It explains how organisations use reputation and image to create competitive advantage and how to manage situations where the corporate reputation is at risk. It also explores the role that the manager plays in building and managing the business reputation and image both inside and outside the organisation.
About the Author
By Elearn, Elearn training company
Book Information
ISBN 9780080557427
Author Elearn
Format Paperback
Page Count 112
Imprint Pergamon Flexible Learning
Publisher Taylor & Francis Ltd
Weight(grams) 426g