In Republic of Spin, David Greenberg recounts the rise of the White House spin machine from Teddy Roosevelt to Barack Obama. His sweeping narrative takes us behind the scenes to see how the techniques of image making and message craft work. We meet Franklin Roosevelt huddling with his private pollsters, Ronald Reagan's aides crafting his nightly news sound bites, George W. Bush staging his extravagant photo-opportunities, and the backstage visionaries who pioneered new ways of gauging public opinion and mastering the media.

Greenberg also examines the profound debates Americans have waged over the effect of spin on politics, looking at whether spin helps leaders manipulate the citizenry or whether it allows them to engage more fully in the democratic project.

About the Author
David Greenberg is a historian of American politics and a professor of history and of journalism and media studies at Rutgers University. He is the author of the prize-winning Nixon's Shadow: The History of an Image, among other books. Currently a columnist for Politico, he has been an editor at Slate and the New Republic and has written for the New York Times, the Washington Post, The Atlantic, and other popular and scholarly publications. He lives with his family in New York City.

Reviews
"From Teddy Roosevelt to Barack Obama, David Greenberg has written a brilliant, fast-moving narrative history of the leaders who have defined the modern American presidency." -- Bob Woodward - The Washington Post



Book Information
ISBN 9780393067064
Author David Greenberg
Format Hardback
Page Count 560
Imprint WW Norton & Co
Publisher WW Norton & Co
Weight(grams) 957g
Dimensions(mm) 244mm * 168mm * 43mm