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Reimagining Operational Excellence: Inspirations from Asia Philip Kotler 9781394239245
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Reimagining Operational Excellence: Inspirations from Asia Philip Kotler 9781394239245

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The indisputable fact that the conventional marketing approach is no longer working. To help move us beyond the status quo, Reimagining Operational Excellence uses the new Omnihouse model, with world-class examples from Korea, India, Japan, Singapore, and China. This model puts the entrepreneurial and operational aspects of marketing at the center of the action. You'll explore how to marry the twin capabilities of innovation and incremental improvement into a single, workable whole. You'll also discover what it means to employ "technology for humanity" and to combine marketing and finance into an integrated, cooperative unit.



Book Information
ISBN 9781394239245
Author Philip Kotler
Format Hardback
Page Count 288
Imprint John Wiley & Sons Inc
Publisher John Wiley & Sons Inc

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