The events industry is undergoing fundamental change. Due to the COVID 19 pandemic, this has meant the cancellation and postponement of events and a move towards online and hybrid strategies. Looking to the future, the 'new normal' for the events industry will be characterised by a quite different, transformed, events landscape which will require a thorough reimagining and reshaping of existing methods, techniques and practices. 'Reimagining and Reshaping Events: Theoretical and practical perspectives' is a unique and user-friendly text which advances managerial views on how the event industry is transforming. Packed with international real-life case studies and examples, it contextualises theory and illustrates how the industry has had to adapt whilst still considering key technological and sustainability issues. The text examines key priorities such as: * The inclusion of technological advances and the development of online and hybrid strategies; * The design of meaningful experiences considering the environment and sustainability; * Ethical catering choices, environmental and social responsibility; * Adapting to complex event situations and incorporating covid strategies; * Knowledge advancement with current technologies and sustainability practices; * The maintenance of practitioner well-being. Written in a user friendly and engaging style, it provides a blend of theory and practice that adopts a practitioner perspective but draws on theory from a broad range of discipline areas.
Reviews
"What a relevant, practical and refreshing read it is for anyone working, or wanting to learn in the event management industry. As a fellow Event Management lecturer in higher education, coupled with having my own event management business, FINALLY we have some practical, relevant literature practical to events and event management on the road to recovery from the covid pandemic" Simon McCuskey, Event practitioner and lecturer, Torrens University, Australia "The chapter on Experience and Event Design provides a contemporary perspective, featuring highly topical issues such as the impact of COVID, virtual and hybrid events, and transformative event experiences. The reader is provided with concise explanations of key theories which are matched with examples, case studies and thinking points, making this a great resource for students and academics." Dr Eliza Kitchen, Lecturer, Tourism & Events, Flinders University, Australia "Great book for undergraduate studies in event management with first rate examples on how events have changed and adapted in light of COVID. The addition of industry profiles at the end of each chapter will certainly appeal to students wanting to learn about their future careers. The chapter on Event Budgeting and Financial Health includes plenty of examples and the tables assists students learning about the application of accounting basics into the management of an event." Dr. Sandra Cherro Osorio, Head of Program Bachelor of Hospitality Management/Lecturer, Melbourne Polytechnic, Australia



Book Information
ISBN 9781911635888
Author Jeffrey Wrathall
Format Paperback
Page Count 256
Imprint Goodfellow Publishers Limited
Publisher Goodfellow Publishers Limited