In 1983 Richard Normann published the world's first book presenting an integrated framework on the management of service producing companies. Now he provides a new approach to strategy: an original way to think about organisations and create a different future. In this demanding but rewarding book he shows that providing organisations are prepared to rethink the way they do business they can occupy the competitive high ground of the future. To do this they must transform concepts and frameworks into action.
* Provides new business models.
* Shows companies how to reframe their business and take advantage of the opportunities created in the space of "unbundling and rebundling".

About the Author
RICHARD NORMANN is Group Chairman of SMG and works as a management consultant on corporate and strategic business development. He has been involved in major consulting assignments in the US, Japan, Australia, and the Arab world, as well as Europe, and is well known for his innovative ideas and for challenging conventional wisdom. He received his MBA and PhD from the University of Lund and has been a guest professor at the Copenhagen Business School and a visiting researcher at Harvard Business School. Of Scandinavian origin, he has lived in Paris since 1977.

Reviews
"... [an] insightful and illuminating book where complex theoretical issues and questions are integrated..." (International Journal of Service Industry Management, May 2004)

"...fine book..full of wisdom and experience, a beautifully written work., the business person who reads this book will not only be better at business but at life as well." (GNB Global Business Network, July 2001)

"...[Normann] is provocative, original and bold. This is a book to be stimulated by (Technovation)

"...well worth reading..." (Long Range Planning)

Book Information
ISBN 9780471485575
Author Richard Normann
Format Hardback
Page Count 352
Imprint John Wiley & Sons Inc
Publisher John Wiley & Sons Inc
Weight(grams) 709g
Dimensions(mm) 232mm * 161mm * 24mm