Have you been challenged to refresh or fix your brand to reach new buyers and grow revenue? Are you wondering where to start and what it takes to do it successfully?

Strengthening your brand will create value for your business. But too often rebrands are done the wrong way, and the expected revenue doesn't follow.

You can't afford to wing it.

Rebrand Rightis a practical guide to help you diagnose, then define and deliver changes to your brand, marketing and experience to grow your business.

Start by understanding the four brand factors that drive growth and diagnose where your problem really lies. Then work your way through step by step, from brand strategy and identity, to marketing, implementation and experience.

Based on 50 years of experience with over 90 B2B and B2C brands, this is a definitive guide to modern rebranding. Let's get your rebrand right.

About the Author

Rachel Fairley and Sarah Robb, co-founders of Rebrand Right Academy, have dedicated their careers to strengthening brands. They have worked with over 90 B2B and B2C brands, across multiple industries, as marketing leaders and brand strategists. Their practical, tried-and-tested approach gives marketers the clarity they need to rebrand with confidence.

Book Information
ISBN 9781788607216
Author Rachel Fairley
Format Paperback
Page Count 246
Imprint Practical Inspiration Publishing
Publisher Practical Inspiration Publishing
Dimensions(mm) 234mm * 156mm * 17mm