Overcome the real-world challenges of evaluating your training programs.

Renowned ROI experts jack and Patti Phillips tackle the obstacles and daily challenges that practitioners face when trying to evaluate their training programs. Measurement and evaluation are key to establishing success and demonstrating the value-add of your programs-but so often, L&D professionals launch into this journey with no clear destination in mind, much less guideposts to show them the way. This book leads you to the ultimate destination of real world evaluation, the intersection of learning and evaluation where the two are so intertwined that the activity of evaluation is seamless.

• Describe program success in quantitative, qualitative, financial, and nonfinancial terms.
• Present a complete set of data to show the overall success of a program.
• Learn to balance the art and science of real world evaluation.

About the Author
Patricia Pulliam Phillips, PhD, is an internationally recognized author, consultant, and president and CEO of the ROI Institute, Inc. Phillips provides consulting services to organizations worldwide. She helps organizations build capacity in the ROI Methodology by facilitating the ROI certification process and teaching the ROI Methodology through workshops and graduate level courses.

Jack J. Phillips, PhD, is chairman of the ROI Institute and a world-renowned expert on measurement and evaluation. Phillips provides consulting services for Fortune 500 companies and workshops for major conference providers worldwide. Phillips is also the author or editor of more than 100 articles and 75+ books, including Measuring the Success of Leadership Development: A Step-by-Step Guide for Measuring Impact and Calculating ROI (ATD Press). His work has been featured in the Wall Street Journal, Bloomberg Businessweek, Fortune, and on CNN.


Book Information
ISBN 9781562869076
Author Patricia Pulliam Phillips
Format Paperback
Page Count 192
Imprint ATD Press
Publisher American Society for Training & Development