Rational Decision Making for Managers provides students with a basic understanding of quantitative and analytical techniques that managers use to make complex business decisions and helps them to recognise when they are appropriate. Sarah Keast and Mike Towler also show the characteristics of the decisions that can be informed by the use of each technique, thereby guiding the reader in their choice. Rational Decision Making for Managers features: separate chapters on robustness analysis and game theory a strong contextual discussion and clear structure a concise mathematical appendix The book is essential reading for students studying business decision making, quantitative methods and business research methods.

Book Information
ISBN 9780470519653
Author Michael Towler
Format Paperback
Page Count 352
Imprint John Wiley & Sons Inc
Publisher John Wiley & Sons Inc
Weight(grams) 508g