Public sector marketing communication strategies play a crucial role in bridging the gap between society and governments. Typical examples of public sector communications include public debates, press conferences, press releases, mass media (newspapers, magazines, radio, and television), information brochures, paid advertisements, postal service letters, emails, websites, periodicals, and trade fairs. African nations are seeking ways to build institutions that are development-oriented and people-centred. Extant literature has reported on the negative consequences of ineffective government communications. In response, the first volume of this two-volume contributed work focuses on communication perspectives related to branding, marketing, public relations, trade fairs and exhibitions, and public sector communications, amongst others. This book will meet the demands of practitioners and academia by uncovering and discussing the foundational and contemporary role played by marketing communication in public sector marketing. In addition, the collection serves as a teaching and learning guide for students and academics in their pursuit of knowledge on public sector marketing principles and practices.

Book Information
ISBN 9783031072925
Author Ogechi Adeola
Format Hardback
Imprint Palgrave Macmillan
Publisher Springer International Publishing AG
Weight(grams) 148g