This is the first public library text to look at the administration of the public library as essentially different from that of other library types. It also emphasizes the crucial nature of advocacy, promotion, and marketing and demonstrates how each public library can identify and meet the needs of its own particular community.

About the Author

Kay Ann Cassell is adjunct professor at the Rutgers University Department of Library and Information Science where she teaches a variety of courses including reference and information services, collection development and public libraries. She has worked in public and academic libraries. She has been the director of the Bethlehem (NY) Public Library, the director of the Huntington (NY) Public Library, the director of the New School for Social Research library and the associate director for collections and services at the New York Public Library. As NYPL's associate director of collections and services she oversaw the development of reference services, collections, programs and services for all branches. She has also worked as a coordinator for public library services at the New Jersey State Library and the Westchester Library System. Kay Ann Cassell is the coauthor of Reference and Information Services, an Introduction and the author of Managing Reference Today.

Book Information
ISBN 9781538112700
Author Kay Ann Cassell
Format Paperback
Page Count 236
Imprint Rowman & Littlefield
Publisher Rowman & Littlefield
Weight(grams) 358g
Dimensions(mm) 231mm * 153mm * 18mm