Description
A complete product manager will have a 360-degree understanding of user experience and how to craft beautiful productsthat are easy-to-use, with the end user in mind. You'll continue your journey with a walk through basic UX principles and even go through the process of building a simple set of UI frames for a mock app.
Aside from the technical and design expertise, a PM needs to master the social aspects of the role. Acting as a bridge between engineering, marketing, and other teams can be difficult, and this book will dive into the business and soft skills of product management. After reading Product Management Essentials you will be one of a select few technically-capable PMs who can interface with management, stakeholders, customers, and the engineering team.
What You Will Learn
- Gain the traits of a successful PM from industry PMs, VCs, and other professionals
- See the day-to-day responsibilities of a PM and how the role differs across tech companies
- Absorb the technical knowledge necessary to interface with engineers and estimate timelines
- Design basic mocks, high-fidelity wireframes, and fully polished user interfaces
- Create core documents and handle business interactions
Individuals who are eyeing a transition into a PM role or have just entered a PM role at a new organization for the first time. They currently hold positions as a software engineer, marketing manager, UX designer, or data analyst and want to move away from a feature-focused view to a high-level strategic view of the product vision.
About the Author
Aswin Pranam is a product manager, ex-software engineer, and avid technologist. Prior to his current role as a senior product manager in a venture group, Aswin spent time working in technical roles at Google, Boeing, Disney, and IBM. Aswin has a Bachelor of Science in Informatics (HCI) from the University of Washington, a Master of Science in Information Systems Engineering from Johns Hopkins University and an MBA from Carnegie Mellon University. In his free time, Aswin is the founder of elixirlabs.org, a non-profit organization dedicated to building technical infrastructure for NGOs and resource-constrained organizations. To get in touch, please send an email to contact@aswinpranam.com.
Book Information
ISBN 9781484233023
Author Aswin Pranam
Format Paperback
Page Count 174
Imprint APress
Publisher APress