Description
About the Author
James Conlan has spent many years in the fields of marketing, advertising, printing and publishing and has been closely involved in new product development as well as the establishment of overseas subsidiaries. He is now a full-time management educator with a specialist interest in the quantifiable and financial aspects of business. He is a Member of the Institute of Export and of the British Institute of Management.
Book Information
ISBN 9780631191940
Author James Conlan
Format Paperback
Page Count 352
Imprint Wiley-Blackwell
Publisher John Wiley and Sons Ltd
Weight(grams) 454g
Dimensions(mm) 250mm * 200mm * 15mm