After a thirty-year career working with some of the world's wealthiest people and most successful entrepreneurs, Marco Greenberg discovered the common denominator in each person's success: they were all acting on what Greenberg defines as our 'primitive' instincts. While the term may be fraught -- associated with being crude and unsophisticated -- in Primitive, Greenberg outlines this characteristic as something much more profound. It's the drive that leads us to obsess over our mission. It's the instinct that lets us ignore conventions and think up new solutions to old problems. It's the force of passion and dedication that could lead to innovation, if only we know how to harness it. By ROAMING as primitives do -- and being Relentless-Oppositional-Agnostic-Messianic- Insecure-Nuts-Gallant -- Primitive teaches anyone how to unleash each trait to maximize results in work and in life.

About the Author
Marco Greenberg is the president of Thunder11, a strategic communications firm based in New York City and focusing on healthcare, technology and public affairs. He's served as an adjunct professor teaching marketing at NYU, and entrepreneurship and PR at Fordham University. In addition to Entrepreneur, Greenberg contributes to a variety of publications including New York Daily News, The Good Men Project and WeWork Creator Magazine.


Book Information
ISBN 9780316530378
Author Marco Greenberg
Format Hardback
Page Count 256
Imprint Little, Brown & Company
Publisher Little, Brown & Company
Weight(grams) 440g
Dimensions(mm) 232mm * 156mm * 28mm