Description
Written by successful freelance photographers, this classic trade reference tool provides photographers with a wealth of time-tested information on everything from estimating prices, identifying pricing factors, and negotiating fair deals. Topics discussed include practical information on the economics of photography, cutting-edge negotiation techniques, pricing guidance for photography buyers, how to structure prices to fit any type of market and usage, how to define prices in a way that guarantees long-term profitability, and the specifics of pricing electronic media. A must-have addition to every photographer's bookshelf.
No professional photographer should be without this invaluable guide to the business.
About the Author
Michal Heron has been a freelance photographer for more than thirty years. She currently works on assignment for a variety of publishing and corporate clients as well as stock photo agencies. She is active with photographic associations and is a frequent lecturer at seminars and workshops throughout the country. She lives in New York City.
Book Information
ISBN 9781581158885
Author Michal Heron
Format Paperback
Page Count 160
Imprint Allworth Press,U.S.
Publisher Allworth Press,U.S.
Weight(grams) 567g
Dimensions(mm) 216mm * 279mm * 15mm
No professional photographer should be without this invaluable guide to the business.
About the Author
Michal Heron has been a freelance photographer for more than thirty years. She currently works on assignment for a variety of publishing and corporate clients as well as stock photo agencies. She is active with photographic associations and is a frequent lecturer at seminars and workshops throughout the country. She lives in New York City.
Book Information
ISBN 9781581158885
Author Michal Heron
Format Paperback
Page Count 160
Imprint Allworth Press,U.S.
Publisher Allworth Press,U.S.
Weight(grams) 567g
Dimensions(mm) 216mm * 279mm * 15mm
