What is pretentiousness? Why do we despise it? And more controversially: why is it vital to a thriving culture? In this brilliant, passionate essay, Dan Fox argues that it has always been an essential mechanism of the arts, from the most wildly successful pop music and fashion through to the most recondite avenues of literature and the visual arts. Pretentiousness: Why it Matters unpacks the uses and abuses of the term, tracing its connections to theatre, politics and class. From method acting to vogueing balls in Harlem, from Brian Eno to normcore, Fox draws on a wide range of references in advocating critical imagination and open-mindedness over knee-jerk accusations of elitism or simple fear of the new and the different. Drawing on his own experiences growing up and working at the more radical edges of the arts, this book is a timely defence of pretentiousness as a necessity for innovation and diversity in our culture.

About the Author

Dan Fox is a writer, filmmaker and musician. He is the author of Limbo (2018) and Pretentiousness: Why it Matters (2016), and is the co-director of the BBC film Other, Like Me (2020). For twenty years he was an editor and staff writer at Frieze magazine, and his essays and reviews have appeared in a wide variety of publications and journals. He is based in New York.

Reviews

'Dan Fox makes a very good case for a re-evaluation of the word "pretentious". The desire to be more than we are shouldn't be belittled. Meticulously researched, persuasively argued - where would we be as a culture if no-one was prepared to risk coming across as pretentious? Absolument nowhere, darling - that's where.'
- Jarvis Cocker

'Pretentiousness: Why It Matters is more than a smartly counterintuitive encomium: it's a lucid and impassioned defence of thinking, creating and, ultimately, living in a world increasingly dominated by the massed forces of social and intellectual conservatism. I totally loved the book.'
- Tom McCarthy, author of The Making of Incarnation

'Dan Fox's book celebrates the art in artifice, the let's pretend in pretentiousness, arriving at an eloquent, important understanding of how culture has always provided an escape from the dreariness of routine work and productive life. Exhaustively researched and passionately written, recognizing those who audaciously "pretend" to beauty beyond their present means, Pretentiousness is a deeply optimistic and affirming book.'
- Chris Kraus, author of I Love Dick

'In tackling so directly a term - "pretentiousness" - that has been thrown around too lightly for too long, Dan Fox has opened a fascinating, illuminating and barely glimpsed before perspective onto both culture and criticism. With clarity and persuasive argument he proves from an etymological basis that pretentiousness can be both good and bad - necessary even to cultural and artistic good health. This insightful book should be read like a contemporary reprise of an eighteenth-century essay on critical manners, for it shares with such texts the winning combination of wit, good sense and intellectual rigour.'
- Michael Bracewell, author of England is Mine

'Epoch-making, epic, historic, unforgettable, triumphant, age-old, inevitable, inexorable, and veritable. Pretentiousness will never look the same.'
- Elif Batuman, author of Either/Or

'It would be too much to say that Fox has ended the reckless use of "pretentious" as a bludgeon against the unfamiliar, but whoever reads Pretentiousness will come away with a greater appreciation for art, ambition, exploration, and failure.'
- Josh Cook, Los Angeles Review of Books

'All art aspires to something it cannot achieve. All art is pretentious. And that is a good thing.... Fox's brief and elegantly righteous essay on pretentiousness is definitely on the side of the angels.'
- Steven Poole, Guardian

Book Information
ISBN 9781910695043
Author Dan Fox
Format Paperback
Page Count 176
Imprint Fitzcarraldo Editions
Publisher Fitzcarraldo Editions