'A brilliant advertising copywriter and a great team leader. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. Genius' - Sunday Times

Life is a zero-sum game.

Drawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty, this book represents a lifetime of wisdom learned at the creative cutting edge.

Predatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies.

A masterclass in out-thinking the competition

About the Author

Dave Trott is the author of Creative Mischief and Chairman of The Gate London, part of The Gate Worldwide. Born in east London, he went to art school in New York on a Rockerfeller Scholarship. From there he began an illustrious career in advertising, as part of the creative team behind 'Hello Tosh Gotta Toshiba', 'Aristonandonandon', 'Lipsmackinthirstquenchin . . . Pepsi', the Cadbury Flake ads and many, many more.

Dave's agency Gold Greenlees Trott was voted Agency of the Year by Campaign Magazine, and Most Creative Agency in the World by Ad Age in New York. In 2004 he was given the D&AD President's Award for lifetime achievement in advertising.

Reviews
Offers much to think about . . . engaging * Creative Review *
Challenges the way we think creatively by flipping the logical, 2D way of thinking on its head * Psychologies *
Cool, clear, very readable * Overseas Property Professional *



Book Information
ISBN 9781447285342
Author Dave Trott
Format Paperback
Page Count 272
Imprint Pan Books
Publisher Pan Macmillan
Weight(grams) 190g
Dimensions(mm) 197mm * 131mm * 18mm