This innovative new approach to statistics simplifies concepts for those using them in the business world. The book discusses the basics of statistics starting with an introduction to business research. It explores how and why to apply statistics to business research. The text covers all relevant descriptive statistics, normal curves and standard scores; correlation; regression; and inferential statistics. It also includes a section on validity and reliability. The book ends with a section on using statistics in a research study and testing students' ability to identify when to use each statistical test.

About the Author
Ruth Ravid is Professor, National College of Education, National-Louis University, Illinois. She is the author of Practical Statistics for Educators, Third Edition (University Press of America, 2005); co-author of Workbook to Accompany Practical Statistics for Educators, Third Edition (University Press of America, 2005); and co-editor of The Many Faces of School-University Collaboration: Characteristics of Successful Partnerships (Teacher Idea Press, 2001). Ravid holds a M.A. and a Ph.D. in Education from Northwestern University. Perry Haan is Associate Professor of Marketing and Dean of the School of Business at Tiffin University, Ohio. He has authored or co-authored over thirty peer-reviewed articles published in academic journals and conference proceedings. Haan hold a D.B.A. from the University of Sarasota, a M.B.A. from Xavier University, and a B.S. from The Ohio State University.


Book Information
ISBN 9780761838845
Author Ruth Ravid
Format Paperback
Page Count 224
Imprint University Press of America
Publisher University Press of America
Weight(grams) 608g
Dimensions(mm) 280mm * 219mm * 16mm