Digital content marketing affects the way consumers behave: better content marketing not only means better sales, but also a connection to the customer that's different and more personal than ever before. Don't just make great product, reach your customers, and sell it. Powering Content is a playbook for both independent and corporate content hackers that walks you through the entire content production process-from discovery to distribution to reporting. You'll learn the hacks that enable content powerhouses to thrive.

About the Author
Laura Busche is the author of the Lean Branding book from O'Reilly Media and heads content strategy at Creative Market - an Autodesk company.


Book Information
ISBN 9781491963746
Author Laura Busche
Format Paperback
Page Count 308
Imprint O'Reilly Media
Publisher O'Reilly Media
Weight(grams) 666g
Dimensions(mm) 250mm * 150mm * 15mm