Political Consultants and Campaigns: One Day to Sell examines the differences between how political science theory suggests campaigns should be run and how political consultants actually run campaigns. In the wake of consultants who effortlessly move from campaigners to policymakers, the dearth of knowledge about the attitudes, beliefs, and strategies of the consultants themselves is still a glaring absence in the analysis of American politics. How can we purport to know what is happening in American political campaigns if we don't know what is on the minds of the men and women who run them?

This book provides a clearer understanding of modern-day political campaigns by revealing what is on the minds of the people who run them. With original data from consultants, campaign managers, and professional campaign schools, author Jason Johnson examines consultant behavior on message formation, policy positioning, candidate recruitment, Internet strategy, and negative advertising and compares these practices to existing political science theory. This groundbreaking research makes Political Consultants and Campaigns: One Day to Sell a must-have resource for all students of American politics, campaign managers, or anyone interested in how political campaigns in America are run.

About the Author
Jason Johnson is a professor of political science at Hiram College in Ohio. Johnson works regularly as a political commentator and contributor for radio, television, and newspaper outlets. He has appeared on NPR's Morning Edition, the O'Reilly Factor, CBS's The Early Show, Al Jazeera English, and CNN. Dr Johnson is the politics editor for The Source magazine and is a featured writer on theLoop21.com. His weekly opinion column appears in the Chicago Defender, Michigan Chronicle, New Pittsburgh Courier, and the Tri-State Defender.

Reviews
Praise for Jason Johnson's Political Consultants and Campaigns: One Day to Sell "Few campaign management texts successfully navigate between political science research and wisdom garnered from the trenches. Johnson's Political Consultants and Campaigns finds that narrow pathway in grand fashion. It is an important book, rich in detail and insight, and should be on the shelf of anyone interested in modern campaign dynamics." --Daniel M. Shea, Allegheny College "Jason Johnson brings theoretical power and real-world data together in this compelling study of how we organize and run modern political campaigns. He successfully bridges the gap between political science and practical politics with this book--one that both scholars and politicos will use in their work. We need more studies like Political Consultants and Campaigns that combine the lessons of theory with hard evidence from the field!" --Charles Cushman Jr., Graduate School of Political Management, George Washington University



Book Information
ISBN 9780813344881
Author Jason Johnson
Format Paperback
Page Count 320
Imprint Westview Press Inc
Publisher Taylor & Francis Inc
Weight(grams) 498g