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Planning Advertisements by Gilbert Russell
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Planning Advertisements by Gilbert Russell

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9781138994959
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9781138994959
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Description

The purpose of every advertisement is to sell the thing which it advertises. Looking at the full range of the planning involved in the advertising business, Planning Advertisements first considers the initial stage, where the advertisement practitioner-advertiser relationship is paramount, before looking at the planning stages needed for all types of advertising, ranging from direct mail to hoardings.

First published in 1935.



Book Information
ISBN 9781138994959
Author Gilbert Russell
Format Paperback
Page Count 208
Imprint Routledge
Publisher Taylor & Francis Ltd
Weight(grams) 453g

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