As late as the 1960s, tacos were virtually unknown outside Mexico and the American Southwest. Within fifty years the United States had shipped taco shells everywhere from Alaska to Australia, Morocco to Mongolia. But how did this tasty hand-held food--and Mexican food more broadly--become so ubiquitous? In Planet Taco, Jeffrey Pilcher traces the historical origins and evolution of Mexico's national cuisine, explores its incarnation as a Mexican American fast-food, shows how surfers became global pioneers of Mexican food, and how Corona beer conquered the world. Pilcher is particularly enlightening on what the history of Mexican food reveals about the uneasy relationship between globalization and authenticity. The burritos and taco shells that many people think of as Mexican were actually created in the United States. But Pilcher argues that the contemporary struggle between globalization and national sovereignty to determine the authenticity of Mexican food goes back hundreds of years. During the nineteenth century, Mexicans searching for a national cuisine were torn between nostalgic "Creole" Hispanic dishes of the past and French haute cuisine, the global food of the day. Indigenous foods were scorned as unfit for civilized tables. Only when Mexican American dishes were appropriated by the fast food industry and carried around the world did Mexican elites rediscover the foods of the ancient Maya and Aztecs and embrace the indigenous roots of their national cuisine. From a taco cart in Hermosillo, Mexico to the "Chili Queens" of San Antonio and tamale vendors in L.A., Jeffrey Pilcher follows this highly adaptable cuisine, paying special attention to the people too often overlooked in the battle to define authentic Mexican food: Indigenous Mexicans and Mexican Americans.

About the Author
Jeffrey M. Pilcher is Professor of History at the University of Toronto Scarborough. He is the author of Que vivan los tamales!: Food and the Making of Mexican Identity; The Sausage Rebellion: Public Health, Private Enterprise, and Meat in Mexico City; and Food in World History. He also edited the Oxford Handbook of Food History.

Reviews
Meticulously researched and comprehensive Pilcher's concluding chapter provides a masterful analysis of the elements that shape and impinge upon the quest for food authenticity in general. * CHOICE *
Many of Pilcher's anecdotes are entertaining and informative...folks looking to supplement their favorite meal with some food for thought need look no further. * Publishers Weekly *
Pilcher's proper emphasis on regional cuisines enables him to rescue the Tex-Mex taco from those elite Mexicans (often based in Mexico City) who reject it as a commercial invention: in fact, Tex-Mex cooking evolved organically in the border region, combining North American ingredients with Mexican sensibilities. Viewing food as a force of history, Pilcher imagines that 'the thin edge of a taco may one day help bring down the militarized border.' * Foreign Affairs *
For those willing to sign on for the ride, it's a fascinating gold mine of information -- thoughtfully explained, usefully organized, and thoroughly documented. Eating a taco is eating history, indeed. * MM Pack, The Austin Chronicle *
This synthesis not only shifts our understanding of Mexican food's global story, but also offers a number of fascinating case studies that lend insight into Mexican food and globalization. The book, though a serious history of Mexican cuisine of interest to specialists, will surely appeal to a general audience as well ... Pinning down an authentic Mexican food, as Pilcher shows, may be an unwinning wrestling match. * Laresh Jayasanker, History: A Review of New Books *
As a work designed for a broad audience, the book is accessible, written concisely and at times rather humorously ... As such, the book would be useful in undergraduate classes of all levels, whether in Latin American or world history. At the graduate level, Planet Taco would be helpful in world history seminars that include Mexico among the topics. Beyond the historical argument, which is an expansion of the work Pilcher began many years ago, this book is quite informative and enjoyable to read. * E. Mark Moreno, H-World *
[Pilcher] manages to capture the essence of the demand of this very special food within America's borders. The narrative is lively and convincing, and he manages to include even a few recipes and inspiring photographs that encapsulate the history of something special within US borders. Pilcher's ... ability to tell a good story while showcasing some of the problems with 'Yankee ingenuity transforming Mexican culture' within the US raises both an appreciation for the consumption and understanding of Mexican fare, but also of the nature of globalisation and the long arm of American business. * Walter S. Montano, American Review *
A browser might take Planet Taco for another 'follow that food' tale ... Yet this book is far more ambitious, tracing the growth, emergence and spread of an entire national cuisine. Jeffrey Pilcher ... uses the lowly taco as an emblem of both the complex origins of Mexican food, and its eventual global expansion ... All of these delicious bits and pieces are held together by a narrative sweep that emphasizes mixture, controversy, constant class struggle, and the global forces of colonialism and capitalism. * Richard Wilk, Times Literary Supplement *
Rich, exceptionally well written, and thoroughly researched ... The study's particular strength is the way Pilcher grounds a cultural history of Mexican cuisine in a detailed understanding of shifting immigration policy, changes in industrial technology, Cold War foreign policy and the Green Revolution, and social change in twentieth-century Mexico and the United States. * Sarah Emily Duff, Review 31 *
This book is a pleasure to read ... It will be enjoyed by the lay reader of nonfiction who is interested in food, but has much to offer professional scholars as well. Its trans-disciplinary nature and readability should gain it a broad audience, but this is still a work of serious scholarship. Planet Taco is rich enough to provide fodder for graduate seminars or upper-level undergraduate classes, but has nothing of the textbook about it. It celebrates Mexican cuisine as an exemplar of global food culture today - a complex product of historical contingency, the search for meaning, and economic constraints. The unique history of Mexican food reminds us that these elements shape our lives in profound ways wherever we live - and whether we take our chili red or green. * Kristen Gremillion, New Global Studies *



Book Information
ISBN 9780190655778
Author Jeffrey M. Pilcher
Format Paperback
Page Count 320
Imprint Oxford University Press Inc
Publisher Oxford University Press Inc
Weight(grams) 399g
Dimensions(mm) 142mm * 226mm * 23mm