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Plan to Pivot: Agile Organizational Strategy in an Age of Complexity by Gerry Starsia 9781631957222

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Description

Plan to Pivot shares firsthand stories that demonstrate the urgency and uniqueness of current operating conditions, and a new way to design and lead organizations.

In a total career pivot to higher education, in an executive role at one of the world's finest public universities, Gerry Starsia was surprised to find that in general, there was little interest in planning or systems or measuring operating performance. This reality drove him to focus his academic research and writing in the realms of planning and strategy, measurement, and performance. Gerry's hope is to combine the lessons learned in the corporate and academic worlds with first person case studies, so others can learn from his successes, missteps, wins and losses.

The speed of information flow, globalization, massive amounts of data, artificial intelligence, economic forces, and changing demographics are all factors that need attention and consideration as organizations decide what to do, how to do it, and when to stop doing what they are doing and pivot towards opportunities and success. By applying the principles of agile project management to strategic planning, implementation, measurement, and strategy adjustment laid out in Plan to Pivot, organizations develop the muscle memory necessary to observe markets and consumer demands, connect deeply with customers, and bring products and services to consumers in order to deliver value more efficiently than competitors.



  • Focus on connecting corporate leaders and managers,higher Education executives and non-profit leaders
  • Target audience through LinkedIn campaigns and groups
  • Join podcasts as a guest expert
  • Connect with agile practitioner groups through social media
  • Speak to executive Darden School EE programs
  • Offer services to units at the University of Virginia
  • Speak at major universities and business officer gatherings
  • Grow email list and use it to promote events and book
  • Submit to major industry reviewers, including Publishers Weekly and Foreword Reviews


  • About the Author
    Gerry Starsia has over 40 years of combined executive experience initially as a founder and CEO of a real estate and construction business specializing in medical design/build projects, and then as the Chief Operating Officer of both business schools at the University of Virginia. As COO, he has managed highly complex portfolios that include finance, audit & accounting, human resources, facilities and grounds, hospitality, and risk management with operating budgets in excess of $125M, endowments of over $500M, and a staff of over 400. Most recently, he joined the faculty at the School of Education as an Associate Professor of Higher Education. With academic credentials including a Master of Business Administration from the University of Connecticut and a Doctorate in Higher Education Administration from UVA, Gerry brings a unique combination of scholarly depth and practical experience to leading and managing organizations. In addition to his administrative duties, he has been teaching graduate level and executive education courses in Leadership and Strategy in Higher Education and Managing Complex Global Projects. He has also consulted with many small to mid-size start-up and growth firms and non-profits. He lives with his wife Marianne in Charlottesville, Virginia.


    Book Information
    ISBN 9781631957222
    Author Gerry Starsia
    Format Paperback
    Page Count 250
    Imprint Morgan James Publishing llc
    Publisher Morgan James Publishing llc

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