* Confirmed National Publicity: Good Morning America on 9/4 * More Confirmed Publicity: Associated Press publication announcement on 8/1; Sports Illustrated excerpt; The Players' Tribune "Open Letter"; Radio appearance on WFAN's "Mike's On"; Multiple ESPN venues * Pitino's name recognition: only coach to take four different schools to the Final Four and two different schools to NCAA Championships * The true story behind college basketball's most current scandal, which began one year ago: Sept. 27, 2017, New York Times headline was "Rick Pitino Is Out at Louisville Amid F.B.I. Investigation"; Sept. 28, 2017, headline was "Rick Pitino Is Under FBI Investigation for His Role in Corruption Case" * Unmatchable influencer's view of the evolution of college basketball: Pitino has been there from the 1960s to today, and he is the only authoritative insider voice willing to reveal how the money flows throughout the ENTIRE college recruiting game * Unmatchable influencer's account and opinion on sneaker money in college basketball: from its introduction in the 1980s to its overwhelming influence today * Unflinching accountability and defense of author's roles in college basketball scandals: a 2010-2014 escort sex scandal involving recruits; and the 2017 investigation-still ongoing-into allegations that an Adidas executive conspired to pay $100,000 to the family of a top-ranked recruit to attend Louisville and represent Adidas when he went pro * Among the most outspoken voices on the past 50 years of college basketball: especially on issues like the one-and-done NCAA players, coaches who do things right vs. wrong, and the rule of the NCAA government * Unflinching accountability and defense of author's roles in college basketball scandals: a 2010-2014 escort sex scandal involving recruits; and the 2017 investigation-still ongoing-into allegations that an Adidas executive conspired to pay $100,000 to the family of a top-ranked recruit to attend Louisville and represent Adidas when he went pro * For the good of the game: Pitino offers his take on what needs to change in basketball--from the NBA to college down to youth leagues--in order to save the game he loves * First to market: will be in bookstores more than a week before The Last Temptation of Rick Pitino from Penguin Press MARKETING - Confirmed pub date appearance on Good Morning America - Confirmed excerpt with Sports Illustrated - Confirmed article with Players Tribune - Confirmed appearance on Mike Francesca WFAN - Sports media second serial excerpts - Social media marketing on Facebook, Twitter, and Goodreads giveaways - Heavy emphasis on sports media

Book Information
ISBN 9781635765625
Author Rick Pitino
Format Hardback
Page Count 280
Imprint EverAfter Romance
Publisher EverAfter Romance