Description
The global recession has sent tens of millions scrambling for alternative employment opportunities, and a great many of them have taken the leap into becoming their own bosses. As a result there is a crying need among small business startups, entrepreneurs, and independents working on a shoestring for expert guidance on marketing themselves and their businesses online. Pimp My Site fills that void. It is a complete, do-it-yourself toolkit structured as a fourteen-day course. Rather than fry readers' circuits with a lot of jargon-heavy technical descriptions, Paula Wynne, a successful publicist, marketer and award-winning online entrepreneur, takes a show-and-tell approach. Her step-by-step descriptions are concise and in plain English, and each step is illustrated with vivid screenshots and illustrations, making the coverage eminently digestible, even for complete novices. From keywords and YouTube to search marketing and optimization, Pimp My Site, offers much for beginners and advanced users alike.
- Notable experts describe, in their own words, quick, easy techniques for driving traffic to your site and achieving online success
- An excellent do-it-yourself resource for complete beginners as well as experienced users looking to plug a few holes in their online marketing know-how
- Provides practical coverage of all important trends and technologies, including optimization, search marketing, social media, YouTube, keywords, email marketing, and more
About the Author
After a career as a publicist and marketer, Paula Wynne is now an award-winning online entrepreneur, women's ambassador, speaker and author.
Paula Wynne is co-founder of Remote Employment, a specialist job board dedicated to remote and home working, and the organiser of the Remote Worker Awards, in association with BT.
Remote Employment currently has 40,000 members all of whom run a micro or small business from home. She aims to help others work flexibly, as she has needed to do, and Remote Employment is her and her partner's vision for bringing a better quality work life to working parents across the UK. Paula is also the organizer of the unique and popular Remote Worker Awards and is a SEEDA Women's Enterprise Ambassador.
Paula is currently developing a new portal for the home business community - iHubbub, where she plans to create the largest database of global home workers and home based businesses as well as virtual contractors and freelance consultants who work from home.?Paula is the author of Creating a Successful Website.
Reviews
easy to read, understand and implement Irish Tatler 'Her step-by-step descriptions are concise and in plain English, each step is illustrated with vivid screenshots and illustrations, making the coverage eminently digestible, even for complete novices. (Flybe, January 2012) a solid introduction to getting the most from your website. (PC Utilities, February 2012) The advice is practical, written in plain, jargon-free English, and useful whether you are a total novice or more experienced. (The Market, March 2012) This DIY guide will become a golden reference book and desk buddy for the online opportunist. (entrepreneurcountry.com, february 2012) This guide offers some practical, useful advice pitched at a level that requires only a basic understanding of digital marketing. (Financial Adviser, March 2012) Read this if you re aiming for the top and aren t afraid to put in the legwork to get there. (Sell it Online, April 2014)
Book Information
ISBN 9780857082428
Author Paula Wynne
Format Paperback
Page Count 274
Imprint Capstone Publishing Ltd
Publisher John Wiley and Sons Ltd
Weight(grams) 426g
Dimensions(mm) 210mm * 172mm * 22mm
